So it raised a few eyebrows when LeBron James - a Samsung Galaxy spokesman - tweeted that his phone had "erased everything on it and rebooted, which he described as "one of the sickest feelings I've ever had in my life!!!" The Miami Heat player has since deleted the message.

As a long-time Samsung celebrity representative who has appeared in numerous Samsung ads, LeBron could have opted for the Galaxy Gear. Instead he went with the arch rival's device.

Lebron James has been a Samsung spokesman since 2012, appearing in numerous ads and marketing campaigns.

Samsung began its legacy with the Olympic Games three decades ago as a local sponsor of the Seoul 1988 Olympic Games. With the Nagano 1998 Olympic Winter Games, the partnership elevated to the Worldwide Olympic Partner in the Wireless Communications Equipment category, which continues to today.

He's a family man and arguably the best basketball player in NBA history (sorry MJ). This has driven major brands such as Nike, AT&T, PepsiCo, and Walmart to have James as one of their leading images for promotion. Between his sacary and the endorsement deals, James earns around $100 million every year.

The National Basketball Association has signed a wide-ranging, $100 million deal with Samsung Electronics Co. to bring the South Korean company's technology courtside at its games, according to people familiar with the matter, a strategic move for two organizations looking to expand their global reach.

Samsung has announced its participation as the presenting partner at TwitchCon Paris 2023, marking the company's first major sponsorship at this highly anticipated gaming and streaming convention.

Samsung Electronics produces LCD and LED panels, mobile phones, memory chips, NAND flash, solid-state drives, televisions, digital cinemas screen, and laptops and many more products. The company previously produced hard-drives and printers. Samsung consistently invests in innovation.

NIKE LeBron's contract with NIKE Out of all the sponsorship deals he has, LeBron James has a 20-year relationship with Nike that has been the second most successful in NBA history. Just behind Michael Jordan. Currently, the King earns tens of millions of dollars on an annual basis and has his own brand within the company.

In addition to endorsements with companies such as Nike, AT&T and PepsiCo, his business ventures include The SpringHill Company and pizza chain Blaze.

The company has been working tirelessly in pursuit of this vision ever since, weaving its commitment to sustainability into technologies and products. To showcase the efforts in line with the environmental strategy, Samsung unveiled “#Changes start from small steps” on August 3, 2023.

Introducing Samsung Galaxy S23, The Latest Samsung Phone 2023. The flagship Samsung Galaxy S23 series breaks the rules of technology and innovation with a fresh new look, both inside and out.