Company history Godfrey Keebler, of German descent, opened a bakery in Philadelphia, Pennsylvania, in 1853. His bakery networked with several other local bakeries and others around the country over the years, and in 1927 they merged into the United Biscuit Company of America.

Chips Deluxe® Soft Batch We craft every irresistibly soft and chewy homemade-style Soft Batch cookie right here in the Hollow Tree™ with loads of sweet chocolatey chips. Then we bake them to irresistible perfection in the Keebler® magic oven.

CHICAGO - Under new ownership, the Keebler brand is beginning to roll out updated recipes and packaging for its cookie brands, as well as a new look for Ernie the Elf. A year ago, the Ferrero Group acquired Kellogg Co.'s selected cookie, pie crust and ice cream cone businesses in a transaction valued at $1.3 billion.

The Keebler® Elves craft every delicious, crumbly melt-in-your-mouth batch of Chips Deluxe® Fudgy cookies in the Hollow Tree™ with loads of sweet chocolatey chips and fudge chunks. Then we bake them to irresistible perfection in the Keebler® magic oven.

Keebler cookie The first Keebler cookie, baked in 1853, secured a place in history. It all began when Godfrey Keebler opened a neighborhood bakery in Philadelphia.

German-born Godfrey Keebler created the first Keebler cookie in 1853 in his small neighborhood shop. Keebler was described as "clear-headed and sagacious, he is, at the same time, always fair and just in his dealings." He took on various business partners before incorporating in 1890, three years before his death.

From the Package ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN Bâ‚ [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SOYBEAN OIL (WITH TBHQ FOR FRESHNESS), SUGAR.

"This sale strengthens our ability to focus on the areas of our business with the biggest growth opportunities, which is a key component of our Deploy for Growth Strategy," said Steve Cahillane, Kellogg's Chairman and CEO. The divestiture represents a portion of Kellogg's North America snacking business.

KellanovaFerrero SpAUnited Biscuits (UK) Limited Keebler Company/Parent organizations

While Keebler began as a small bakery in 1853, its infamous Elves didn't make their appearance until over 100 years later. According to Mental Floss, Keebler, as you know it today, began when Godfrey Keebler, a German-born baker, invented the very first Keebler cookie at his bakery in Philadelphia.

Despite front label images of fudge being dripped on a cookie, and the phrases “Fully Fudged–Fudge Mint,” and “Made With Real Keebler Fudge,” the cookies lack essential ingredients of real fudge, Jodi Cashman alleged in a proposed class action in the U.S. District Court for the Northern District of Illinois.

Keebler Club crackers are made with sugar and high fructose corn syrup. A single serving (4 crackers) provides 60 calories, 3.2 grams of fat, 8 grams of carbohydrate, and less than one gram of protein. 8 These crackers also contain additives for freshness and are made with white flour.

the Kellogg Company Leo Burnett created the "spokescharacters" for Keebler in 1969. The Keebler brand was acquired by the Kellogg Company in 2001 and is the no. 2 cookie and cracker brand in the United States. Keebler is a brand known for its broad line of cookie and cracker products, as well as other consumer food products.

Kellogg Co. agreed to sell its cookies and fruit snack brands including Keebler and Famous Amos to Ferrero for $1.3 billion, as the cereal maker refocuses on the fast-growing parts of its business. The businesses generated sales of about $900 million in 2018, the companies said Monday.

Less Healthy Cracker Choices

• Keebler Club crackers are made with sugar and high fructose corn syrup.
• Ritz Crackers are made with sugar, high fructose corn syrup, and partially hydrogenated oils (trans fat).
• Wheat Thins are also made with sugar, and several types of sweeteners, including malt syrup and refiners syrup.

For Ferrero, the acquisition is a way to expand its North American business. The deal “[allows] us to significantly diversify our portfolio and capitalize on exciting new growth opportunities in the world's largest cookies market,” said Lapo Civiletti, CEO of the Ferrero Group.