cane sugar Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of real fruit juice from concentrate, natural fruit flavors, and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar.

A crisp, clean sparkling water with notes of natural juicy lime for a taste that's timelessly refreshing. Minimal sweetness. No aftertaste. Just pure, dry hard seltzer with the slightest zest of lime.

TRULY Hard Seltzer contains alcohol made from fermented cane sugar. There is a long-standing misconception that TRULY Hard Seltzer contains vodka as its alcohol base, likely because vodka also has a neutral flavor.

Truly Hard Seltzer | Boston Beer Co.

The addition of carbon dioxide gives a can of seltzer its distinctive bubbles and fizz. Thus, hard seltzer is alcoholic soda water. Most hard seltzers on the market today are between 4% and 5% alcohol by volume (ABV), though some have a higher ABV.

Both beer and hard seltzer are brewed and fermented from a sugar source that when paired with yeast creates alcohol. This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category.

Hard seltzers make excellent cocktail mixers without diluting your drink. Try substituting one for conventional seltzer to get an extra-potent vodka soda or with gin for a summertime punch. If you're serving hard seltzer at a party, consider adding fresh fruit or a little bit of fruit juice.

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

Truly Hard Seltzer is not a cocktail… There is no vodka, or even liquor, in Truly Hard Seltzer or most others. The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.

Boston Beer Company

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

Truly Hard Seltzer is not a cocktail… There is no vodka, or even liquor, in Truly Hard Seltzer or most others. The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

So a "hard" seltzer is one that has been spiked with alcohol, and usually flavoured with fruit. Some are made with spirits such as vodka, gin or tequila. However, the leading brands in America are brewed from fermented grains or cane sugar, and therefore fall within the beer category as a "flavoured malt beverage".

The addition of carbon dioxide gives a can of seltzer its distinctive bubbles and fizz. Thus, hard seltzer is alcoholic soda water. Most hard seltzers on the market today are between 4% and 5% alcohol by volume (ABV), though some have a higher ABV.