Truly Hard Seltzer is a popular beverage company known for its refreshing and flavorful alcoholic seltzers. Founded in 2016, Truly has quickly grown to become a leading brand in the seltzer industry,...
Truly Spiked & Sparkling is a popular brand of alcoholic sparkling water that has recently launched a new TV spot titled "Paddle Board." The commercial features a group of friends enjoying a day at the beach, paddleboarding in the clear blue waters. As they paddle, they sip on Truly Spiked & Sparkling, refreshing themselves in the summer heat.
The TV spot showcases the light and refreshing taste of Truly Spiked & Sparkling, emphasizing its low-calorie content and natural flavors. It highlights the drink's appeal to a health-conscious audience, offering an alcoholic alternative to traditional sugary cocktails.
The "Paddle Board" TV spot uses visuals and relatable scenarios to convey the brand's messaging, creating a fun, carefree atmosphere that encourages consumers to indulge without feeling guilty. It aligns with Truly Spiked & Sparkling's branding as a drink that is perfect for active individuals who want to enjoy themselves while staying fit.
Overall, the "Paddle Board" TV spot is an effective marketing tool that reinforces the brand's core values and unique selling points. It communicates a message of balance and enjoyment, illustrating how truly spiked and sparkling can enhance your summer activities.
Truly Spiked & Sparkling TV commercial - Paddle Board produced for Truly Hard Seltzer was first shown on television on June 7, 2018.
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