But this foundation has been discontinued since 2019. Since then, a new foundation called Clean Fresh Skin Milk was launched as is debatably worse than the Elixir foundation. Covergirl fans would love to have the discontinued foundation, continued, so everyone can enjoy a beautiful foundation.

American cosmetics brand CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc.

The survey, which polled 1,000 women over the age of 18, found that CoverGirl has the most brand-loyal customer base. In fact, nearly half of CoverGirl's customers used its products for five years or more, particularly blush, bronzer, concealer, foundation and powder.

Born in 1961, COVERGIRL offers accessible, affordable, and inclusive makeup for everyone. Through the years, COVERGIRL has partnered with a number of inspirational, barrier-breaking, and diverse women as the faces of the brand.

The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. CoverGirl primarily provides a wide variety of consumer-grade cosmetics.

The survey, which polled 1,000 women over the age of 18, found that CoverGirl has the most brand-loyal customer base. In fact, nearly half of CoverGirl's customers used its products for five years or more, particularly blush, bronzer, concealer, foundation and powder.

American cosmetics brand CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc.

COVERGIRL is very famous, but only half as popular More than 80 percent of U.S. cosmetics & make-up users know the brand COVERGIRL. At the same time 37 percent stated that they like the brand.