Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.

Nike sneakers Jordan was asked to pay $5000 fine for every game he took to the court wearing Nike sneakers. Nike happily covered the costs for its star and asked him to continue.

How much royalty does Michael Jordan get from Nike? Michael Jordan earns about 5% on Jordan Brand sales as part of his licensing deal with Nike, according to Front Office Sports. Front Office Sports also reports that Jordan received $256 million from the deal in 2022 alone.

Back in 1984, Vaccaro convinced Nike to reach a deal with NBA rookie, Jordan. They offered him a 15-million dollar, five-year contract and created the now iconic 'Air' Jordan brand. "Signing with Jordan was the best decision I've ever made in my life," noted Knight.

Currently, Air Jordan is doing its advertisements through television commercials, billboards, Social media channels, and google ads.

Jordan's likeness crossed over to brands such as Hanes, Coca-Cola, Wheaties, Gatorade and McDonald's, increasing his marketability. Nike released more commercials centered on his sneakers: Filmmaker Spike Lee collaborated with the Bulls star in a 1988 television ad saying, “It's gotta be the shoes.”

basketball footwear Initially focused on creating basketball footwear and apparel, Jordan Brand has since expanded into other sports including American football, baseball and global football as well as lifestyle apparel and footwear.

Jordan Brand, the subsidiary of Nike started in the 1980s with basketball legend Michael Jordan, has had immense cachet among sneakerheads and streetwear aficionados for decades.

In 1984, the Air Jordan was the first collaboration between Nike and rising star, Michael Jordan. Through multiple products innovations, expansions, and continued collaborations, the Jordan team has turned the Jumpman silhouette into a sneaker icon worthy of Michael Jordan.

Almost all Nike shoes are manufactured outside of the United States. The leading manufacturer of Nike shoes is China and Vietnam each accounting for 36% of the total manufactured world wide. Indonesia accounts for 22% and Thailand for 6% of the Nike shoes that are being produced world wide.

Michael Jordan had never even worn a Nike shoe before. Still, he was convinced by his parents to take the deal over Adidas, commencing the legendary partnership between Michael Jordan and Nike. The Air Jordan was born, and the rest is history. NBA rules meant that players could only wear white sneakers at the time.

Stüssy U.K. Nike's first-ever linkup with a clothing label wasn't quite a true collaboration. Eager to work with the crew at Stüssy U.K., Nike offered the label's leader at the time, Michael Kopelman, the chance to stock two exclusive colorways of his favorite model at the brand's London shop.

Jordan as a brand, targets young customers from 13 to 30 years old, who loved basketball or liked the design of Air Jordan shoes. In the basketball arena, Nike wanted to be positioned as a performance shoe. From the case study above, market segmentation is crucial.

Currently, Air Jordan is doing its advertisements through television commercials, billboards, Social media channels, and google ads. Nike made Air Jordan as a 'status symbol' i.e., owing Jordan shoes became a very big thing on a social group.

While shoes and other apparel are a major area of focus, it will post photos and videos of its athletes - whether they're posing for a team photo or just shooting some hoops. It'll often get creative as well by posting content such as this stop-motion animation of a travel bag getting packed with Jordan Brand apparel.

Almost 90 percent of sneaker owners in the United States recognize Jordan. Released for the first time in 1985, the collaboration between Michael Jordan and Nike has a brand popularity score of 35 percent among U.S. sneaker owners.