What the Foot Locker x Jordan TV commercial - #BoldLikeKawhi Ft. Kawhi Leonard, Les Twins is about.

The Foot Locker x Jordan TV spot '#BoldLikeKawhi' features Kawhi Leonard, the multi-award-winning NBA player. The commercial shows Kawhi in an everyday situation, stopping off at Foot Locker for a new pair of Jordans, which he immediately puts to the test on the basketball court.

Leonard's skills demonstrate why he deserves the title of one of the NBA's top players through his signature deadpan expression and his incredibly bold moves. The commercial also features the famous twin dancers, Les Twins assisting Kawhi with his shoe fitting. They showcase their outstanding dance moves while also showing Kawhi how his new Jordan sneakers are perfect for basketball.

The theme of the advert emphasizes on boldness, the quality that defines both Kawhi and his Jordans. The sneakers are designed to provide support and stability during extreme basketball moves, with bold colors and a sleek design that catches everyone's eye.

The slogan "Bold Like Kawhi" captures the essence of the commercial, combining the idea of stepping out with confidence and style, as Kawhi does with his bold moves both on the court and his footwear. The commercial ends with Kawhi Leonard walking out of the store confidently in his new Jordans, promising to continue being bold in all of his endeavors.

In conclusion, the Foot Locker x Jordan TV Spot '#BoldLikeKawhi' highlights the importance of boldness, whether on or off the basketball court. Through Kawhi Leonard's fantastic skills, Les Twins impressive moves, and the striking design of the Jordans sneakers, this spot captures the essence of boldness that the brand is trying to convey.

Foot Locker x Jordan TV commercial - #BoldLikeKawhi Ft. Kawhi Leonard, Les Twins produced for Foot Locker was first shown on television on December 24, 2017.