Among its many products, the store sells current NBA & WNBA jerseys, replica jerseys of retired players, footwear, collectibles, photography, and other gifts.

Through its ongoing partnership with Fanatics, the NBA tapped leading sports retailer, Lids, to operate the store, which is partly owned by Fanatics. The flagship store is located at 545 5th Ave, New York, NY 10017.

BERLIN, GERMANY – The National Basketball Association (NBA) and Fanatics, a digital sports platform and global leader in licensed sports merchandise, today opened the first NBA Store in Germany. The new store, located at Alte Potsdamer Str.

The NBA Store at Fanatics is the premier source for NBA Clothing, so browse our massive assortment of apparel and accessories to find exactly what you need to complete your shopping list.

The NBA has built a successful marketing strategy by focusing on the fan experience and leveraging its unique brand image. By creating unique fan experiences, expanding its global reach, and establishing partnerships with other brands, the NBA has been able to grow its fan base and revenue streams.

The NBA (National Basketball Association) is the USA's premium, professional basketball league and, along with the NFL and MLB, the single most popular sports organization in the country. Its logo was designed in 1969 by Alan Siegel, the founder of the branding consultancy firm Siegel+Gale.

The NBA announced on Wednesday that it has signed an apparel deal with Nike beginning with the 2017-18 season. The deal is an eight-year partnership.

Nike dominates the NBA. Not only are they the official merchandise partner of the league, but they also feature front-and-center among the league's players when it comes to on-court wear.

NBA Top Shot is an NFT marketplace where sports fans can buy, sell and trade basketball video clips.

The NBA's first landing spot for regular-season games in Europe was London. The league played one game per season for eight years in the English capital before making a surprise move to Paris.

In this direct-to-consumer model, Fanatics ensures only 100% authentic, officially licensed products are made available to fans.

Fanatics has a 20-year deal in place with the NFL Players Association starting in 2026. That year, it also will become the exclusive licensee of NBA cards, via deals in place with its league and union.

NBA fans skew male vs. female, with 58% and 42% tuning in, respectively. When it comes to life stage the majority of fans are between the ages of 25 and 44 with kids in the household. They're relatively high-earners, with the highest percentage of fans, 32%, earning a yearly income of $100,000 - $199,999.

Next-best-action marketing (also known as best next action or next best activity or recommended action), as a special case of next-best-action decision-making, is a customer-centric marketing paradigm that considers the different actions that can be taken for a specific customer and decides on the 'best' one.

The NBA brand is one of the biggest sporting franchises not just in the USA but in the world. Collectively, the 30 franchises in the league accumulate a worth of an astonishing $90 billion, proving that they are arguably the most marketable sports league in the world.

Rival Adidas AG had said in March that it would not renew its contract with the NBA as it felt it would be better to invest money in new products and players. Adidas has been the association's apparel partner since 2006 and its 11-year deal, worth about $400 million, expires at the end of the 2016-2017 season.