According to Warby Parker's website, “By circumventing traditional channels, designing glasses in-house and engaging with customers directly, we're able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price.”

Warby Parker Inc. is an American retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Founded in 2010, it was initially an online only retailer. It now sells primarily (about 90%) through more than 200 physical retail store locations across the U.S. and Canada.

We use only the good stuff. From custom-designed cellulose acetate sourced from a family-run Italian factory to ultra-lightweight titanium, we use nothing but premium materials for our frames.

Once the new style gets the go-ahead for production. The magic begins of the factory.

Warby Parker's direct-to-consumer business model was among the first of its kind. Through its “Home-Try-On” program, customers can select five frames that are then sent to their homes at no additional cost, allowing them to “test-run” different styles before selecting which one they'd like to purchase.

Many sales fall through because online shoppers can't find the right products. Warby Parker's quiz keeps new shoppers from endlessly browsing, instead honing in on relevant styles that meet their needs. This increases their sales speed. Another major plus: customers can customize their glasses.

Direct-to-consumer model: Warby Parker bypasses traditional retail channels and sells their eyewear directly to consumers through their website and retail stores. This allows them to offer lower prices and more control over the customer experience.

‍Innovation Pays OffWarby Parker is tangible proof that innovation is a key ingredient to every successful digital brand strategy. The company didn't just make it possible to buy eyeglasses online. They also created the home try-on phenomenon: customers pick five frames they like and Warby Parker ships it postage-free.

Warby Parker's marketing strategy focuses on delivering a high-quality, affordable product while building strong customer relationships through direct-to-consumer sales and a variety of online and offline marketing tactics.

The exhibit included some of Kerouac's manuscripts, drafts, and journals. In one of the journals, Dave noticed two characters with interesting names: Warby Pepper and Zagg Parker. We combined the two and came up with Warby Parker.

Warby Parker's marketing strategy focuses on delivering a high-quality, affordable product while building strong customer relationships through direct-to-consumer sales and a variety of online and offline marketing tactics.

As part of its launching strategy, Warby Parker was featured in style magazines Vogue and GQ, dubbing them “a line of boutique vintage-inspired frames and lenses for savvy urbanites at a revolutionary price point” and “the Netflix of eyewear.” The press features were so successful that the emergent brand's expectations ...

Today, with more than 2.26 million active customers, 3,000 total employees and 190 storefronts, Warby Parker has pivoted to focus on becoming a “holistic vision care company.” The business now offers in-store eye exams and prescriptions.

Warby Parker didn't invent glasses. They reinvented the experience of getting a pair of glasses, which is what has made them a disruptive force in their industry.

Here are some of the key elements of their strategy: Direct-to-consumer model: Warby Parker bypasses traditional retail channels and sells their eyewear directly to consumers through their website and retail stores. This allows them to offer lower prices and more control over the customer experience.

“Product Vision specifies the What and Why of the product, while Product Strategy elaborates how to realize the vision with a specific approach, and provides a roadmap showing a timeline for executing the strategy.