What is Modelo Oro Light Beer?
Modelo Oro Light Beer is a high-end light beer that was launched by the Mexican brewing company, Modelo, in May of 2022. This Mexican lager beer has a 4.0% ABV (alcohol by volume) and is available in 12-12 fl. oz. or 24 fl. oz cans. It has a refreshing and crisp taste, with a smooth finish.
The Modelo Oro Light Beer is currently one of the best-selling beers in the United States, and it is rapidly gaining in popularity since its launch. Its success in the market is largely attributed to its unique combination of being high-end yet affordable, making it accessible to a wide range of beer lovers.
The launch of Modelo Oro Light Beer was part of the company's expansion efforts, and it is part of their larger effort to compete with other popular beer brands in the U.S. market, such as Bud Light and Coors Light. The company hopes that the Modelo Oro, as well as other new products, will help them penetrate untapped areas of the market and increase their market share further.
Overall, Modelo Oro Light Beer is a great choice for those looking to enjoy a high-quality light beer with a refreshing taste and smooth finish. It is also an affordable and widely available option, making it a great choice for a wide range of beer enthusiasts.
Frequently Asked Questions about modelo oro light beer
Filling a void in the high-end light beer category, Modelo Oro is a time-crafted cerveza that seals in the golden flavor of Modelo to deliver an exceptionally smooth, elevated light beer with a crisp, clean finish that is worthy of the name “gold.”
Lager beers are usually highly carbonated and have a light color unless designated as dark. Modelo Oro checks those first two boxes and is made with water, barley malt, non-malted cereals, and of course, hops.
Modelo Especial is characterized by an orange blossom honey aroma with a hint of herb. Modelo Especial contains Water, Barley Malt, Non-malted Cereals and Hops. Brewed as a model of what good beer should be, this rich, full-flavored Pilsner-style Lager delivers a crisp, refreshing taste.
Mexican Style Lager
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| Category | Mexican Style Lager |
|---|
| Region | Mexico |
| Brand | Modelo |
| Alcohol/vol | 4% |
OVERVIEW. Mexico- Light Lager- 4.2% ABV. A time-crafted sessionable cerveza that seals in Modelo's golden flavor, to deliver an exceptionally smooth, light beer with a crisp clean finish.
Modelo's ownership varies in the US and outside the country. The beer maker is owned by Anheuser-Busch InBev in countries outside of the United States. However, within the US, it is owned by the New York-based beverage conglomerate Constellation Brands, helmed by CEO, Bill Newlands.
4.0%
Modelo Oro Mexican Lager Light Beer 4.0% ABV Can - 12-12 Fl. Oz.
Rather, the factors that, for the better part of a decade, put Modelo on its triumphant track include an increasing preference among American consumers for imported, more expensive beer; a decade-old antitrust deal; and effective marketing campaigns aimed at attracting young, non-Hispanic consumers to the Mexican beer.
Brewed as a model of what good beer should be, this rich, full-flavored Pilsner-style Lager delivers a crisp, refreshing taste. Well-balanced taste and light hop character with a crisp, clean finish.
Mexico
America's top-selling beer is no longer American. Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from the top spot it has held for more than two decades.
Rather, the factors that, for the better part of a decade, put Modelo on its triumphant track include an increasing preference among American consumers for imported, more expensive beer; a decade-old antitrust deal; and effective marketing campaigns aimed at attracting young, non-Hispanic consumers to the Mexican beer.
Modelo might be the perfect casual and easy-drinking beer, ideal for things like barbecues, game days, and tacos with friends, but it's actually a venerated elder among beers. Modelo Especial was first brewed in a northwestern part of Mexico City called Tacuba all the way back in October 1925.
Modelo might be the perfect casual and easy-drinking beer, ideal for things like barbecues, game days, and tacos with friends, but it's actually a venerated elder among beers. Modelo Especial was first brewed in a northwestern part of Mexico City called Tacuba all the way back in October 1925.
Super-American-seeming Bud Light is owned by Anheuser-Busch InBev, based in Belgium. Modelo - and, as it happens, Corona - are brewed in Mexico but owned in the U.S. market by Constellation Brands. Everywhere else in the world, the Modelo and Corona brands are owned by . . . Anheuser-Busch InBev.
Modelo Negra or Negra Modelo is a 5.4% abv Dunkel-style lager first brewed in Mexico by Austrian immigrants, and was introduced as a draft beer in 1926.
Modelo does have a higher price point than beers such as Bud Light, and its success is part of a broader trend of consumers trading up for more expensive brands and a sort of premiumization in the alcohol space emphasizing quality.
