And ethnicity. And then you scan your face. And then they create a custom shade for you I was really impressed with the scanner function of the app the app makes you turn 180.

COVERGIRL, a cosmetics category leader, celebrates authenticity, diversity and self-expression through makeup. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive makeup for everyone.

This lightweight foundation provides light coverage while still leaving your skin looking flawless.

Foundation. With the exception of powder formulas, foundations are water-based, which means bacteria love them. Unopened, foundation can last for a couple of years, but once the seal is broken, Hammer says, it's best to replace it after six to 12 months.

The survey, which polled 1,000 women over the age of 18, found that CoverGirl has the most brand-loyal customer base. In fact, nearly half of CoverGirl's customers used its products for five years or more, particularly blush, bronzer, concealer, foundation and powder.

CoverGirl Clean Matte Liquid Foundation The drugstore foundation option is lightweight, water-based, and easy to blend with a natural matte finish that won't clog pores or exacerbate breakouts.

American cosmetics brand CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc.

COVERGIRL is very famous, but only half as popular More than 80 percent of U.S. cosmetics & make-up users know the brand COVERGIRL. At the same time 37 percent stated that they like the brand.

If you have a fair skin tone, then like Ivory is the ideal pick. SÉRY has curated three shades that will go well with fair skin tones, Ivory, Sand, and Light. The formulation of the SÉRY Foundation is very unique, it gives long-lasting effects without causing any irritation to the skin.

CoverGirl Clean Matte Liquid Foundation The drugstore foundation option is lightweight, water-based, and easy to blend with a natural matte finish that won't clog pores or exacerbate breakouts.

Foundation – Liquid and cream foundations last from 6-12 months once they have been opened. Powder foundations, on the other hand, last up to 24 months. Concealer – Liquid and cream formulations last from 6-12 months, powder formulations from 18-24 months.

Water-based foundation typically is good for a year, while oil-based foundation is good for about 18 months. Consider replacing cream-based foundation or blushes every six months to a year. Powder products, if stored properly and free from moisture, are good for up to two years.

American CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc.

CoverGirl is an American cosmetics brand founded in Maryland, by the Noxzema Chemical Company (later called Noxell) and acquired by Procter & Gamble in 1989.

For confident coverage with a matte finish that won't cling to dry patches or leave your face oily, COVERGIRL Clean Matte Liquid Foundation is the go-to lightweight foundation. And best of all, it's oil-free and 100% touchable, giving you long-lasting comfort that won't clog pores or cause breakouts.

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