This blonding shampoo's ammonia and peroxide-free formula is enriched with citrus and chamomile to reveal lighter, natural-looking blonde, without the damage of permanent hair colour. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. Safe for natural blonde and colour-treated hair.

This blend is known for its lightening properties and strengthening the hair follicles. It is also known to have cleansing properties and helping to remove build-up, which lends to hair looking and feeling brighter and lighter.

For hydrated, shimmering blonde highlights that glow with healthy radiance, choose the John Frieda Highlight Activating Shampoo and Conditioner. This range for those with highlighted hair is enriched with nourishing avocado oil to hydrate and brighten dull tones.

Ingredients

• Aqua,
• Sodium Laureth Sulfate,
• Sodium Lauryl Sulfate,
• Lactic Acid,
• Glycol Distearate,
• Cetyl Alcohol,
• Betaine,
• Parfum,

BRIGHTER, STRONGER HAIR - John Frieda Go Blonder is a mild cleanser that gradually lightens and restores moisture to treated or dry hair for a visibly lighter, brighter, more sunlit shade of blonde.

This Go Blonder Lightening Shampoo gently lightens, enhances shine, and cleanses while nourishing for soft, smooth hair. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. For use on natural and colour-treated blonde, highlights and lowlights.

Yes, this hair-lightening shampoo is formulated to be used as often as desired.

John Frieda's Frizz Ease Original Hair Serum is a fan-favorite for a reason: It works and it's affordable, too. The serum did a surprisingly good job at smoothing my hair (while blocking out humidity and heat styling damage) without weighing it down or feeling greasy.

Ash blonde hair color is a darker, cooler shade of silvery blonde that is an excellent choice for those with darker natural hair, skin and eye colors. Traditional ash blonde hair color can be warmed up with buttery highlights to match skin tone if needed.

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Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Lactic Acid, Betaine, Cetyl Alcohol, Sodiumchloride, Propanediol, Parfum, Dimethyl Isosorbide, Cocamidopropylbetaine, Cocamide Mea, Sodium Hydroxide, Benzyl Alcohol, Guarhydroxypropyltrimonium Chloride, Disodium Edta, Isopentyldiol,Glycine, Citrus ...

We use a variety of silicones for different demanding hair types, to smooth frizz, add softness and shine, provide colour protection, detangle, reduce fly-aways, and to seal split ends. The types of silicone used in our formulas are never drying and, when used properly, do not create unwanted heaviness.

This hair-lightening shampoo is safe to use on colour-treated hair. It will help to maintain your hair colour and tone.

I absolutely love this product together with the conditioner and lightening spray. It really does work and lightens your hair atleast a couple of shades. It brightens dull highlights back to looking new and fresh.

The Go Blonder Shampoo also has Sodium Lauryl Sulfate. SLS is used in many personal care products. It acts as a good cleaning product, but it is a skin irritant and can cause damage to the outer layer of the skin. In shampoo, it increases scalp irritation, stinging eyes and tangled frizzy hair.

All of our products are rigorously tested to pass and exceed the safety standards that are set before us. When it comes to our formulations, we are committed to always using transformative ingredients you can trust, to deliver results you can see and feel.