If there's one takeaway in this entire try-on, it's that Gap makes some of the most comfortable pants I have ever put on my body (both denim and other styles). I was impressed more than I was let down, and I can safely say I found at least two pairs that could be strong contenders for the Perfect Denim.

At the product level, Gap brand has pioneered a smart denim wash program called Washwell that reduces water use by 20 percent or more. Since the program began in 2016, Washwell has saved more than 100 million liters of water.

I've had the same pair of true skinny jeans for over a year and worn them countless times. All of my other jeans within that time frame have gone to trash with less wear but my Gap ones have held with no damage, just very slight fading. The t shirts are a little thin during the summer so they can rip easily.

It makes sense that Gap is responsible for the best jeans of my life. Specifically founded in 1969 to make the perfect denim, the GapFlex Relaxed Taper Jeans are a godsend in 2022.

Shop Gap for Casual Women's, Men's, Maternity, Baby & Kids Clothes. Every shade of grey just washed over all our new arrivals - and your pre-winter outfit inspo.

Gap is one of the world's most iconic apparel and accessories brands anchored in optimistic, casual, American style. Founded in San Francisco in 1969, the brand's collections continue to build the foundation of modern wardrobes - all things denim, tees, button-downs, and khakis, along with must-have trends.

The Gap Inc (Gap) is an Omni-channel retailer. The company merchandises apparel, accessories and personal care products for men, women and children through its retail stores, franchised stores, and e-commerce portals.

“It's high-quality, it's made well and there can be some really cool and interesting pieces,” said Malcolm Rose, a vintage reseller and co-founder of the brand Alma. He said there has always been demand for vintage Gap items, some of it fuelled by nostalgia among those who grew up with Gap.

Gap is one of the world's most iconic apparel and accessories brands anchored in optimistic, casual, American style.

The Gap, Inc., commonly known as Gap Inc. or Gap (stylized as GAP), is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F.

Gap was founded in 1969 with a simple idea - make it easier to find a pair of jeans that fit with a commitment to do more. In the over 50 years since, the company has grown into four brands, and our initial commitment to do more has grown into a global ambition to champion equality, inclusivity, and sustainability.

The Gap originally targeted the younger generation when it opened, with its name referring to the generation gap of the time. It originally sold everything that Levi Strauss & Co made in every style, size, and color, and organized the stock by size. The Gap was the first of many shops that carried only Levi's.

generation gap Fisher planned to call the store Pants and Discs, but his wife Doris came up with the winning name: “The Gap,” shorthand for generation gap. The Gap capitalized on the rise of denim as the go-to look for a generation of young Americans and then expanded into khakis, t-shirts, tops, hoodies and other basics.

Gap was founded in 1969 with a simple idea - make it easier to find a pair of jeans that fit with a commitment to do more. In the over 50 years since, the company has grown into four brands, and our initial commitment to do more has grown into a global ambition to champion equality, inclusivity, and sustainability.

For decades, Gap was one of the most beloved retailers in the US and an emblematic part of American fashion and style. With its laid-back classics and iconic denim, the company became the go-to destination to obtain the effortless jeans-and-t-shirt look at an accessible price.

1986 to 2016 vintage GAP logo

1. Known as the Blue Box logo, it says Gap in a square blue box.
2. The font has serifs.
3. It is white and all uppercase.