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Advertisers of the Monsanto TV Spot, 'Food is Love'

Monsanto TV commercial - Food is Love
Monsanto

Who is Monsanto?Monsanto is a multinational agrochemical and agricultural biotechnology corporation based in St. Louis, Missouri. The company was founded in 1901 by John Francis Queeny, and it has bee...

What the Monsanto TV commercial - Food is Love is about.

Monsanto TV commercial - Food is Love

Monsanto, the multinational agricultural biotechnology corporation, released a touching television advertisement called 'Food is Love' that aimed to showcase the company's role in providing healthy and sustainable food to people around the world. The ad used sentimental music, heartwarming scenes of families sharing meals, and images of fresh fruits and vegetables, to appeal to viewers' emotions.

The commercial emphasizes the idea that food is not just sustenance, but also an expression of love and a way to bring people together. It features diverse families and individuals of all ages and cultural backgrounds, highlighting Monsanto's belief in the nutritional and cultural significance of food. The underlying message is that Monsanto is committed to improving the quality of people's lives by developing technology that helps to produce food more efficiently and sustainably.

Critics of Monsanto have disputed the company's claim that it is working for the greater good, citing concerns over the potential health and environmental risks associated with genetically modified crops and pesticides. However, the ad manages to create an emotional connection with viewers and presents Monsanto as a company that cares about making a positive difference in the world.

In conclusion, Monsanto's 'Food is Love' TV spot is a clever and striking advertisement that seeks to portray the company in a positive light by showing its commitment to providing healthy and sustainable food to people around the world. While there may be controversies surrounding Monsanto and its practices, the ad's emotional appeal serves to humanize the company and make viewers feel more positively towards it.

Monsanto TV commercial - Food is Love produced for Monsanto was first shown on television on November 5, 2014.

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Agenices

Agenices of the Monsanto TV Spot, 'Food is Love'

Monsanto TV commercial - Food is Love
Osborn & Barr Communications

Osborn & Barr Communications (O&B) is a company that specializes in agricultural marketing. Founded in 1988 and headquartered in St. Louis, Missouri, O&B has expanded over the years to include additio...

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