Advertising agencies are responsible for initiating, managing, and implementing paid marketing communications. In addition, some agencies have diversified into other types of marketing communications, including public relations, sales promotion, interactive media, and direct marketing.

Showing 10 out of 32 companies. Apple Inc, Microsoft Corp, Alphabet Inc, Amazon.com Inc, and Meta Platforms Inc are the top 5 advertising companies in the world in 2023 by market capitalization (as of Mar 31, 2023).

In the advertising market, a small group of companies make up a significant portion of the overall market value, such as WPP plc, Omnicom Group Inc., and Publicis Groupe S.A. Among them, WPP plc has been the market leader for the past five years, earning a revenue of $15 billion in 2021.

An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.

You'll usually need a foundation degree, higher national diploma or degree in a subject like:

• English.
• creative writing.
• journalism.
• communication studies.
• advertising.

Here are 10 ways to get your foot in the door of an ad agency.

1. Intern at an Agency.
2. Take an Entry Level Position.
3. Do Freelance Work.
4. Create Spec Ads.
5. Contact Radio and Television Stations.
6. Get an Advertising Education.
7. Introduce Yourself to Key People.
8. Network, Network, Network.

Every agency will need to:

1. Legally establish the advertising agency.
2. Obtain necessary licenses and tax requirements.
3. Obtain funding.
4. Establish a location.
5. Create a website.
6. Create social media profiles.
7. Have a tech stack that simplifies the operations of your small business.

Here are some of the best types of advertising used by small businesses to promote a product, service or content:

• Broadcast Advertising.
• Out-of-Home Advertising.
• Direct Mail Advertising.
• Target the Right Audience.
• Advertise Where Your Audience Is.
• Track and Measure Success.
• Get the Timing Right.
• Try Remarketing Strategies.

WPP, Omnicom, and Publicis Groupe are the leading advertising companies by revenue. Do you work in the Ecommerce and Retail industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research.

You have heard of the Big 6 advertising agencies: WPP, Omnicom Group, Publicis Groupe, Dentsu, Interpublic, and Havas. These are the biggest names in paid media right now, spearheading the paid social media campaigns behind household names like Apple, Disney, the NFL, Spotify, United Airlines, and more.

How to work at an ad agency

1. Pursue an advertising education. Consider pursuing a formal education in journalism or marketing.
2. Make connections.
3. Become an intern.
4. Perform freelance work.
5. Connect with radio and television stations.
6. Apply for an entry-level position.
7. Work on your portfolio.
8. Show your enthusiasm.

How to work at an ad agency

1. Pursue an advertising education. Consider pursuing a formal education in journalism or marketing.
2. Make connections.
3. Become an intern.
4. Perform freelance work.
5. Connect with radio and television stations.
6. Apply for an entry-level position.
7. Work on your portfolio.
8. Show your enthusiasm.