What kind of company is GlobalHue?

GlobalHue is an American marketing and advertising agency that specializes in multicultural advertising. It was founded in 1988 by Don Coleman and has served many high-profile clients such as FedEx, American Airlines, and the US Navy. GlobalHue's services range from creative design and brand strategy to media buying and planning.

In recent years, GlobalHue has faced some controversy, particularly regarding allegations of corruption and non-payment to its contractors. In January 2021, the former Premier of Bermuda, Ewart Brown, was charged with corruption for reportedly accepting improper payments from GlobalHue. Additionally, in June 2016, it was reported that the company had not paid some of its contractors, leading to a class-action lawsuit.

Despite these issues, GlobalHue continues to provide advertising and marketing services to its clients. In 2011, it was reported that the company had received $41 million over five years from the Bermuda Department of Tourism for placing television , radio, and advertisements in media-buying agencies in the US.

GlobalHue is known for its focus on multicultural advertising and has been recognized for its successes in this area. It was named "Multicultural Agency of the Decade" by Advertising Age in 2009 and has won numerous awards for its advertising campaigns.

Overall, GlobalHue has had a significant impact on the advertising industry, particularly in the realm of multicultural advertising. While it has faced some controversy, the company continues to provide valuable services to its clients and remains a prominent player in the world of advertising and marketing.

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