White label refers to the practice where one company purchases a product from another company and then rebrands it as its own.

White label cosmetics are off-the-shelf products meant to be distributed to different retailers. Basically, different brands buy the same generic formula from a white label cosmetics manufacturer, apply their own label to it, and set different prices – even though the product is identical.

An example of a white label brand is known as a store brand product such as "365 Everyday Value" from Whole Foods Market. These products include the retailer's name and are generally less expensive than other bigger brand products. This is essential to understand when looking at white label vs private label.

White label digital products are pre-built digital products that you can purchase and then customize, resell, or use in any way that you see fit, under your brand name.

White labeling is when one company buys its product from another company and rebrands it as their own. The company which sells the final product to the consumer is usually not involved in the manufacturing process.

White label content is the use of a third party (freelancer, agency, copywriter) to create your content or even spearhead your marketing efforts. Whatever they make or write will be published as if it were your own, and you will have ownership over the content.

White labeling is when one company buys its product from another company and rebrands it as their own. The company which sells the final product to the consumer is usually not involved in the manufacturing process.

A prime example of a private label company is Nike. They buy their products in bulk from a manufacturer and then modify it to fit their brand, place the Nike name on it and sell it for top dollar.

Their branded products are actually manufactured by an outside company that makes identical products sold under other brand names. This widely recognized business model is called white labeling, and it is used in many categories of consumer products.

The term "white label" is a catchword in the realm of digital marketing. Basically, it means that an agency has a partner that does work for them and their clients under their brand name. For example, my agency offers SEO services to our agency partners, which they can then present to their clients as their own.

Content written by others for you is called white label content marketing. For example, for blogging, you ask other writers to write blogs for you, which you publish on your own website, then this procedure is called white label content.

White Label Design is a term used to describe a type of design service where a company produces a product or service that is sold under another company's brand name. The term "White Label" comes from the practice of labeling products with a white label, which can then be customized with the buyer's branding.