Heineken is a renowned multinational brewing company that has made its mark on the global beer industry. Founded in 1864 by Gerard Adriaan Heineken, the company has a rich history and has become one o...
Heineken, the popular beer brand, recently released a TV spot titled 'UEFA Champions League: terremoto del admirador' which has been making waves in the advertising industry. The ad, which is entirely in Spanish, features a die-hard soccer fan whose passion for the game knows no bounds.
The ad opens with the fan sitting in his living room, sweating profusely in anticipation of the upcoming UEFA Champions League match. His excitement is palpable, and the camera zooms in on his sweating face, emphasizing his intensity. Suddenly, the floor begins to shake and the fan is thrown off his feet. As the tremors escalate, the fan jumps to his feet, convinced that he is experiencing a genuine earthquake. But as the shaking subsides, he realizes that the 'terremoto' he just felt was nothing but the overwhelming excitement he felt for the match.
Throughout the ad, we see the fan go through a range of emotions as he watches the match, jumping up in excitement, clenching his fists in frustration, and even shedding tears of joy at the final whistle. Heineken's branding is subtly interwoven into the scene, with the fan holding a cold bottle of beer during moments of calm.
The ad's visual effects are impressive, with the filmmakers creating an earthquake-like effect through clever use of cameras and editing. The high-intensity music enhances the overall excitement of the ad and helps to immerse the viewer in the fan's emotions.
Overall, Heineken's new TV spot captures the passion and excitement of soccer fans perfectly, and the brand's subtle product placement is well-executed. The ad is a great example of how brands can connect with their target audience through emotionally resonant content. The 'UEFA Champions League: terremoto del admirador' is a must-watch for soccer enthusiasts and those who appreciate great advertising.
Heineken TV commercial - UEFA Champions League: terremoto del admirador produced for Heineken was first shown on television on March 31, 2022.
Background"Zadok the Priest" is a piece of music composed by George Frideric Handel in 1727 as one of the four Coronation Anthems for King George II. It was first performed on October 11, 1727, at the coronation of King George II at Westminster Abbey in London. The piece has since become one of Handel's most popular works and is often performed at other coronations and state occasions.
Usage in UEFA Champions LeagueIn 1992, the Union of European Football Associations (UEFA) commissioned English composer Tony Britten to arrange a piece of music for the newly established UEFA Champions League. Britten chose Handel's "Zadok the Priest" as the basis for the new anthem and adapted it to fit the needs of the tournament. The new anthem, titled "UEFA Champions League Anthem," was first performed in 1992 and has since become an iconic part of the tournament.
"The Best Team" is a musical group that has recorded a version of the Champions League Anthem titled "Champions League - Zadok The Priest." The song is available on Spotify and was released in 2010. Additionally, "Champions League - Zadok The Priest Remix" by The Best Team was released in 2013.
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