What the Kraft Ranch TV commercial - Assume Nothing: Amber is about.

Title: Kraft Ranch TV Spot, 'Assume Nothing: Amber'

Introduction:In the fast-paced world of advertising, the competition to create memorable television commercials is fierce. Every now and then, however, a commercial comes along that not only grabs our attention but also challenges societal norms. One such commercial is the Kraft Ranch TV Spot titled 'Assume Nothing: Amber,' which captivated audiences and sparked important conversations about inclusivity and acceptance. Let's delve into the details and explore the impact of this groundbreaking advertisement.

Synopsis:The Kraft Ranch TV Spot, 'Assume Nothing: Amber' is a short, poignant commercial that defies gender stereotypes. The spot opens with a young girl named Amber in the center of the frame. Amber, around 8 years old, is depicted with close-cropped hair and dressed in a t-shirt and jeans, challenging traditional notions of femininity.

As the commercial unfolds, Amber engages in a series of activities traditionally associated with masculinity. She is shown playing basketball, fixing her bike, and even wrestling with her siblings. Each scene is accompanied by the tagline: "Assume Nothing."

The underlying message of the commercial is a powerful one: we should never assume anything about anyone based on their appearance, gender, or interests. Society often imposes gender norms on individuals, leading to exclusion and discrimination. 'Assume Nothing: Amber' encourages viewers to challenge these assumptions and embrace diversity.

Impact:Immediately after its release, the commercial sparked a wave of conversation and debate. Some praised Kraft for promoting inclusivity and breaking down gender stereotypes. Critics argued that the commercial perpetuated a binary understanding of gender and failed to address other aspects of diversity.

However, regardless of differing opinions, the advertisement successfully initiated conversations about gender representation and inclusion in advertising. It challenged viewers to question their own preconceived notions and consider how assumptions can limit individuals' potential.

Kraft's 'Assume Nothing: Amber' became a catalyst for change in the advertising industry. Brands began incorporating more diverse characters and narratives into their commercials, challenging traditional gender roles and fostering inclusivity. The impact of this commercial extends beyond the brief runtime, serving as a cultural touchstone for broader discussions about gender representation in media.

Conclusion:The Kraft Ranch TV Spot, 'Assume Nothing: Amber' is a thought-provoking advertisement that challenges societal stereotypes and encourages viewers to reassess their assumptions. By portraying a young girl engaging in activities typically associated with masculinity, the commercial sparked important conversations about inclusivity, acceptance, and the way advertisement represents gender.

While some critics

Kraft Ranch TV commercial - Assume Nothing: Amber produced for Kraft Dressing was first shown on television on May 1, 2016.