One of the most iconic beer brands in the world has a beer for everyone, no matter their taste preferences - from our flagship and draught to our Heineken® Silver and our alcohol-free Heineken® 0.0. It's a world of refreshment at your taste buds. Come discover your refreshing first sip of choice!

Ever since our founder developed the game-changing Heineken A-Yeast in 1886, we've been brewing great beers to match great moments the world over. But it's not just about beer. We also produce world-class ciders and low- and no-alcohol alternatives.

Heineken NV (Heineken) is a brewing company that develops, markets, and sells alcoholic beverages. The company's product portfolio comprises beer, cider, soft drinks and other beverages.

Heineken Silver Heineken Silver is crafted with malted barley, water, and a small but significant extra ingredient, Heineken's signature A Yeast. And it's brewed to create full-bodied flavor without a bitter finish, while staying true to Heineken's passion for quality and commitment to premium ingredients.

Heineken® Silver is made with a uniquely different brewing process to our original recipe. By brewing Heineken® Silver at an ice-cold -1°C, a cold haze is allowed to form, filtering out more proteins and rough-tasting tannins. The result is a fresh, crisp finish that's easy to drink.

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders.

What made the success of this brand? The quality of the product makes this brand so successful. Indeed, the beer like Gerard Adriaan Heineken wanted is made with special components and conditions. They use “Yeast A” which gives a special taste to the beer.

One of the world's most well-recognised beers, Heineken, is produced and sold in the Netherlands. It also happens to be the country's most popular.

What is beer? Beer is an alcoholic beverage produced by extracting raw materials with water, boiling (usually with hops), and fermenting. In some countries, beer is defined by law - as in Germany, where the standard ingredients, besides water, are malt (kiln-dried germinated barley), hops, and yeast.

The quality of the product makes this brand so successful. Indeed, the beer like Gerard Adriaan Heineken wanted is made with special components and conditions. They use “Yeast A” which gives a special taste to the beer.

First and foremost Heineken is by far the top selling beer in Amsterdam, Holland, and the Netherlands. So, when you say it's considered a mediocre beer it hasn't reduced it's popularity. In it's style, a bottom-fermenting pale lager it has stood the test of time. Not bad for 150 years of sales.

beer brand Our flagship brand, Heineken®, is the world's most valuable beer brand, a global icon that embodies the values and standards we commit to with all our other great beers and ciders.

The quality of the product makes this brand so successful. Indeed, the beer like Gerard Adriaan Heineken wanted is made with special components and conditions. They use “Yeast A” which gives a special taste to the beer.

Heineken Marketing Strategy - Relatable Advertising and Powerful Partnerships. Heineken is famous for its ad campaigns. A running theme in many of its ads is the focus on community. As Freddy Heineken once said, "I don't sell beer; I sell warmth."

strong brand. Through smart marketing and positioning, Heineken has branded themselves and their products as a premium brand producing quality beer with an original and authentic formula descending from 1864. Another differential advantage is that Heineken is available everywhere around the world.

Great Northern has been revealed as Australia's highest-selling beer for 2022, the second year in a row it's claimed the top spot.