Clear Eyes is a renowned company that specializes in eye care products. With a long-standing reputation for providing innovative and effective solutions, Clear Eyes has become a trusted name in the in...
Clear Eyes Complete is an eye drop product that promises to relieve redness, dryness, and irritation caused by factors such as allergies, swimming, or staring at screens for too long. The product is known for its efficacy, speed of action, and long-lasting effects.
One of the marketing campaigns launched by Clear Eyes Complete is a TV spot called "Carnival Game", which features actor and TV personality Ben Stein. In the spot, Stein is seen at a carnival, standing in front of a game booth. He introduces the product to the audience, emphasizing its benefits and ease of use. He also mentions that he personally uses the product and trusts it to keep his eyes clear and comfortable.
As the spot progresses, the viewer sees Stein playing the game at the booth, while still talking about Clear Eyes Complete. Suddenly, he misses a shot, and a jet of water sprays him in the face, causing his eyes to turn red and teary. Despite the setback, Stein remains composed and promptly pulls out a bottle of Clear Eyes Complete from his pocket. He applies the drops to his eyes, which become instantly clear and refreshed. In a humorous and self-deprecating tone, Stein quips, "at least I won something", to the amusement of the carnival crowd.
The spot ends with a close-up of the product's packaging, while a voice-over repeats the product's tagline: "For eyes that are red, dry, and irritated, there's only one clear choice – Clear Eyes Complete".
The "Carnival Game" spot is effective in showcasing the benefits of Clear Eyes Complete and its ability to quickly soothe and hydrate tired eyes. By featuring a well-known personality like Ben Stein, the spot adds credibility and familiarity to the product. The use of humor and a relatable situation like a carnival game also makes the spot memorable and entertaining. Overall, the "Carnival Game" spot embodies the qualities that make Clear Eyes Complete a trusted and effective product for eye care.
Clear Eyes Complete TV commercial - Carnival Game feat. Ben Stein produced for Clear Eyes was first shown on television on October 21, 2012.
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