What the Warby Parker TV commercial - How Theyre Made is about.
The Warby Parker TV Spot, 'How They're Made' showcases the precision and care that goes into crafting each pair of their iconic glasses frames. The commercial opens with close-up shots of the various machines and tools used in the production process. We are then introduced to the artisans and craftsmen who work tirelessly to create the unique design for each pair of Warby Parker frames.
The voiceover explains how the company uses high-quality materials and skilled workers to create glasses that are both stylish and affordable. We see the frames being shaped and polished, and watch as the lenses are carefully inserted into the frames. The process is as beautiful as it is fascinating.
The commercial ends with a shot of one of the artisans inspecting a finished pair of glasses. She puts them on, smiles, and walks away. The Warby Parker logo appears on screen, along with the tagline "where fashion meets function."
Overall, the Warby Parker TV Spot, 'How They're Made' is a beautifully crafted commercial that not only showcases the company's commitment to excellence but also highlights the human touch that goes into creating each pair of their glasses. The spot is sure to resonate with consumers who appreciate attention to detail and quality craftsmanship.
Warby Parker TV commercial - How Theyre Made produced for
Warby Parker
was first shown on television on November 2, 2021.
Frequently Asked Questions about warby parker tv spot, 'how they're made'
Warby Parker was founded in 2010, by four friends, Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider, who happened to be in business school. The inception of the idea had taken place in a computer lab, as the four friends lamented the state of the eyeglass industry. Why are glasses so expensive?
Warby Parker designs its product in-house, and sells directly to consumers through its website and stores. The company orders its own materials, such as acetate, from Italy and then manufactures frames at the same Chinese factories as competitors such as Luxottica.
According to Warby Parker's website, “By circumventing traditional channels, designing glasses in-house and engaging with customers directly, we're able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price.”
Many sales fall through because online shoppers can't find the right products. Warby Parker's quiz keeps new shoppers from endlessly browsing, instead honing in on relevant styles that meet their needs. This increases their sales speed. Another major plus: customers can customize their glasses.
Understanding Warby Parker's business model
Warby Parker's business model starts by offering customers a one-stop solution for vision, which offers prescriptions that the company defines as “high-quality” and “good-looking” and that comes at a low price ($95 for a pair of prescription glasses that include lenses).
Warby Parker manufactures and sells a variety of quality products directly to consumers by integrating online and offline buying processes at more affordable prices that undercut the competition by cutting off middlemen.
Direct-to-consumer model: Warby Parker bypasses traditional retail channels and sells their eyewear directly to consumers through their website and retail stores. This allows them to offer lower prices and more control over the customer experience.
Warby Parker's direct-to-consumer business model was among the first of its kind. Through its “Home-Try-On” program, customers can select five frames that are then sent to their homes at no additional cost, allowing them to “test-run” different styles before selecting which one they'd like to purchase.
We use only the good stuff. From custom-designed cellulose acetate sourced from a family-run Italian factory to ultra-lightweight titanium, we use nothing but premium materials for our frames.
Warby Parker encourages user-generated content (UGC) as much as possible because it knows that people who post on social are 50% more likely to make a purchase. If you search the hashtag #WarbyHomeTryOn on Instagram or TikTok, you'll find tens of thousands of customers around the world sharing their favorite frames.
Brand Positioning
Warby Parker disrupted the eyewear industry by positioning itself as affordable, trendy, and accessible and by being the first brand to provide economical prescription glasses online. Also central to the brand's mission is its philanthropic pursuits.
Warby Parker didn't invent glasses. They reinvented the experience of getting a pair of glasses, which is what has made them a disruptive force in their industry.
