Baskin-Robbins is an American chain of ice cream shops that has been serving up delicious treats since 1945. The company, founded by Burt Baskin and Irv Robbins, has become a beloved household name, k...
Baskin-Robbins, the world-renowned ice cream chain, has recently released a TV spot that has caught the attention of fans of the hit Netflix series 'Stranger Things'. Titled 'Stranger Things are Happening: Upside Down Sundae', the ad spotlights the brand's latest menu item—a limited edition Upside Down Sundae.
The TV spot opens with a young boy riding his bike through a foggy evening as flickering lights illuminate his way. He pulls up to a Baskin-Robbins store, which is decked out in '80s decor, complete with posters of characters from Stranger Things hanging on the walls. As he walks in, he's greeted by an eerie aura, which grows more intense as he orders the Upside Down Sundae.
The camera then pans to the young boy taking a spoonful of the sundae and sucking it down into the dark abyss of an Upside Down world full of Demogorgons. The ad spot's tone is both playful and spooky, serving as a fun tribute to the show's dark themes and the brand's iconic ice cream flavors.
Overall, the Baskin-Robbins TV spot offers a smart marketing campaign, capitalizing on the popularity of Stranger Things while promoting the brand's new Upside Down Sundae flavor. With its visually appealing imagery and captivating storyline, the ad spot successfully grabs the viewer's attention and manages to entertain them while still staying on-brand.
Baskin-Robbins TV commercial - Stranger Things are Happening: Upside Down Sundae produced for Baskin-Robbins was first shown on television on June 1, 2019.
Title: "Stranger Things" - Kyle Dixon & Michael Stein
Introduction"Stranger Things" is a song composed by Kyle Dixon and Michael Stein for the popular Netflix series of the same name. The duo, known for their work as members of the electronic band Survive, created the soundtrack for the show, which has gained critical acclaim for its nostalgic 80s-inspired sound. The "Stranger Things" theme song has become iconic and is instantly recognizable to fans of the series.
Composition and StyleThe "Stranger Things" song captures the essence of the show's eerie and mysterious atmosphere. It features a pulsating synth-driven melody with haunting tones and a sense of suspense. The composition combines elements of electronic music, ambient soundscapes, and retro synthwave, paying homage to the music of the 1980s.
Cultural ImpactThe soundtrack for "Stranger Things" has garnered widespread praise for its ability to transport viewers back in time to the 1980s. The music plays a significant role in setting the mood and enhancing the storytelling. The success of the show's soundtrack has also sparked a renewed interest in synthwave and 80s-inspired music.
Awards and RecognitionKyle Dixon and Michael Stein's work on the "Stranger Things" soundtrack has received numerous accolades ). They won the Primetime Emmy Award for Outstanding Original Main Title Theme Music in 2017 and were nominated again in 2018 and 2020. The soundtrack albums have also achieved commercial success, with the first volume reaching number eight on the Billboard 200 chart.
ConclusionThe song "Stranger Things" by Kyle Dixon and Michael Stein is an integral part of the popular Netflix series ). Its haunting and nostalgic sound has captivated audiences and contributed to the show's overall atmosphere. The success of the soundtrack has solidified Dixon and Stein's reputation as talented composers and has helped revive interest in the synthwave genre.
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