What the Daily Harvest TV commercial - Why I Started Daily Harvest: Compromises is about.
The Daily Harvest TV Spot, 'Why I Started Daily Harvest: Compromises' is a thought-provoking and inspiring advertisement that details the story behind the startup of the widely successful subscription-based meal delivery company, Daily Harvest.
The ad begins with Rachel Drori, the founder of Daily Harvest, talking about the compromises she had to make in her life, specifically regarding her personal health and wellness, while trying to juggle her demanding job and busy schedule. She talks about how the standard convenience foods on offer at grocery stores weren't meeting her daily nutrition needs, but she struggled to find healthy and readily available meal options that could support her busy lifestyle.
The TV spot then follows Drori on a journey of discovery, highlighting how she began experimenting and researching different nutritional foods on her own. She talks about how she was amazed at how great she felt after implementing these foods into her diet and how she wanted to share this health revelation with the world. As a result, the idea for Daily Harvest was born – a company that delivers healthy, pre-packaged, quick and easy meals directly to people's homes.
What makes this TV spot so powerful is how Rachel's personal story of compromise and discovery sets the foundation for how Daily Harvest is comprised of healthy foods that aim to make healthy eating more accessible and convenient for busy people. The spot is visually stunning, with colorful and vibrant images showcasing the farm-to-table process behind every meal, emphasizing the commitment to all-natural ingredients and sustainable agriculture practices.
In summary, the Daily Harvest TV Spot, 'Why I Started Daily Harvest: Compromises,' is an inspiring and engaging advertisement that effectively communicates Daily Harvest's message of convenience, health, and nutrition in the most personal and relatable way. It's a great reminder that good food doesn't have to be a compromise, and that we should always strive to make healthier choices.
Daily Harvest TV commercial - Why I Started Daily Harvest: Compromises produced for
Daily Harvest
was first shown on television on July 7, 2021.
Frequently Asked Questions about daily harvest tv spot, 'why i started daily harvest: compromises'
Rachel Drori
Rachel Drori is the Founder + CEO of the Daily Harvest, a food company on a mission to improve human and planetary health.
Queens
Rachel Drori started the frozen food delivery service Daily Harvest in 2015, funding it with $25,000 from her savings. She started making smoothies on weekends in a commercial kitchen leased in Queens, paying her teenage nephews $20 a night to deliver them in Manhattan.
In November 2021, Daily Harvest raised $100 million from private investors at a $1.1 billion valuation; Drori owns an estimated 35% stake. Celebrity investors include Gwyneth Paltrow, Serena Williams, snowboarder Shaun White and chef Bobby Flay.
Seven weeks after the complaints began, Daily Harvest issued a recall on the product that caused side effects including nausea, vomiting, and liver damage due to the ingredient tara flour, according to NPR.
But it's not smoke and mirrors - the products are made with ingredients that are actually good for you. Daily Harvest ensures every product is all-natural and plant-based. “We use nothing but real food, and never use additives, preservatives, or fillers.” Which is great.
Rachel Drori went from making smoothies for herself (and freezing them for later) and her friends and family to launching plant-based frozen meal delivery service Daily Harvest in 2015. Turns out that plenty of others want the same.
Daily Harvest is on a mission to make it really easy to eat more fruits + vegetables every day. From seed to plate, we're committed to a better food system, one that prioritizes human and planetary health. We are transforming what we eat, what we grow, and how we grow it - one crop (and box) at a time.
A handful of lawsuits have been filed against the company, alleging Daily Harvest was negligent in oversight of its products and in adequately warning people about the crumbles. Daily Harvest has denied the allegations.
Each year, Daily Harvest inches closer and closer to our goal of 100% sustainable materials (compostable, recyclable, or post-consumer recyclable (PCR)) for our packaging, cases, coverings, and whatever else our food touches.
Because you get to choose the items in each shipment, Daily Harvest is also a good choice if you're looking for easy breakfasts, lunches, or snacks to enjoy throughout the week. However, each meal contains just one serving, so Daily Harvest is not a great option for families.
That's why I love Daily Harvest – it's convenience, customizable, fast, easy, and they have ingredients you can see (they're also listed on the cup!) They're frozen, so the ingredients always taste fresh and everything I've tried has been delicious, even if it's not by typical flavor preference.
Core Values
Sustainability: Daily Harvest is committed to reducing its environmental impact through responsible sourcing, packaging, and operations. Convenience: Daily Harvest values convenience and accessibility, making it easy for customers to enjoy healthy meals on-the-go.