What the ING U.S. TV commercial - Orange Money: Jeans is about.

Title: ING U.S. TV Spot, 'Orange Money: Jeans'

Introduction:Step into a world where imagination meets financial freedom. ING U.S. brings to life an exciting and vibrant TV spot titled 'Orange Money: Jeans' that captures the essence of their innovative approach to banking. This creative advertisement takes viewers on a journey where the power of Orange Money transforms ordinary jeans into extraordinary, money-making machines.

Scene 1: A Colorful World:The commercial opens with a burst of vibrant colors as the camera pans across a lively cityscape. Buildings and billboards come alive with splashes of orange, capturing the energy and excitement of the Orange Money brand. The scene is set, and viewers are transported to an extraordinary world where anything is possible.

Scene 2: Ordinary Jeans to Extraordinary Machines:The camera zooms in on a young woman sporting an ordinary pair of jeans. She receives a text notification on her phone from ING U.S., informing her of a new feature called Orange Money. Curiosity piqued, she touches the orange logo on her screen, and an extraordinary transformation begins.

Scene 3: The Magic of Orange Money:As she presses the logo, her jeans suddenly come to life. Vibrant orange wires and cogs begin to weave their way through the fabric, transforming the jeans into a futuristic contraption. Moments later, the jeans triumphantly morph into a sleek, cutting-edge ATM machine.

Scene 4: Empowerment and Convenience:With her newly transformed jeans, our protagonist undeniably holds the power of Orange Money in her hands. She strolls confidently into a local café, drawing curious glances from everyone in the vicinity. With a simple touch, her jeans come to life, dispensing crisp banknotes directly into her hand, much to the astonishment of onlookers.

Scene 5: Spreading the Magic:Inspired by the power of Orange Money, the commercial showcases a montage of people from all walks of life experiencing the convenience and empowerment that ING U.S. offers. From students and entrepreneurs to families and retirees, the Orange Money magic transcends age and profession, lighting up their lives with endless possibilities.

Conclusion: The ING U.S. TV spot, 'Orange Money: Jeans', encapsulates the boundless potential of their financial solutions. With creativity and imagination at its core, it inspires viewers to envision a world where banking is not just secure and reliable but thrilling and transformative. This advertisement brilliantly showcases how ING U.S. empowers its customers with the power of Orange Money, turning everyday objects into extraordinary tools for financial freedom. Embrace the vibrant and daring spirit of ING U.S. and let the magic of Orange Money awaken your financial dreams.

ING U.S. TV commercial - Orange Money: Jeans produced for ING DIRECT was first shown on television on March 13, 2013.