About RSMRSM US LLP is a leading provider of audit, tax and consulting services focused on the middle market. The company is headquartered in Chicago, Illinois, and has nearly 12,000 employees across...
Title: "Rather Be Fishing: A Memorable McGladrey TV Commercial with Davis Love III"
Introduction:In the world of television commercials, some stand out as particularly memorable and impactful, captivating audiences with their creativity and relatability. One such commercial that left a lasting impression on viewers was McGladrey's "Rather Be Fishing" featuring none other than professional golfer Davis Love III. This commercial combined the love for golf, the allure of fishing, and an element of lightheartedness to create a truly engaging advertisement experience.
Setting the Stage:The commercial opens with a serene lake scene, bathed in the golden hues of sunrise. Davis Love III, an esteemed professional golfer and a passionate angler, is standing on the edge of the water, clad in fishing gear. Amid the tranquility, a voiceover declares, "Some people would rather be fishing." As the camera pans out, capturing the gentle ripples on the water's surface, the audience is instantly drawn into the allure of the great outdoors.
The Plot Unfolds:As the commercial progresses, we witness Davis Love III showcasing his skills as both a golfer and an angler. In a seamless blend of creativity and humor, he tees up a golf ball on a custom-made, floating green in the middle of the lake. With impeccable precision, Love drives the ball, causing it to skid across the water's surface, eventually landing across a small bridge that spans the lake. The camera expertly captures the moment, highlighting the remarkable athleticism and composure of the golfer.
While the golf shot is impressive, the commercial's message becomes clearer as the scene transitions. We see Love effortlessly swapping his golf club for a fishing rod, casting his line into the water with the same calculated precision. With a twinkle in his eyes and a smile on his face, he says, "But sometimes, I'd rather be fishing." This simple phrase resonates with audiences, tapping into their own desires for a peaceful escape from their daily routines.
The McGladrey Connection:As the commercial draws to a close, the McGladrey logo appears on the screen, accompanied by a tagline that reinforces the connection between the brand and its target audience: "McGladrey: Helping you focus on what you'd rather be doing." This concise yet impactful statement encapsulates the purpose of the advertisement – to showcase how individuals can find the time to pursue their passions while entrusting their financial needs to McGladrey's expertise.
Conclusion:The McGlad
McGladrey TV Commercial Rather Be Fishing feat. Davis Love III produced for RSM was first shown on television on September 9, 2012.
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