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Advertisers of the Post-it TV Spot, 'Explore'

Post-it TV commercial - Explore
Post-it

The company behind Post-it Notes is 3M Company, also known as Minnesota Mining and Manufacturing Company. 3M is a multinational conglomerate corporation based in the United States. It was founded in 1...

What the Post-it TV commercial - Explore is about.

Post-it TV commercial - Explore

The Post-it TV Spot titled "Explore" is a captivating and inspiring advertisement that highlights the many uses of Post-it notes. The ad opens with a woman holding a blank Post-it note in her hand, as the camera pans out to show an empty white room covered in the same product. A voiceover begins, encouraging the viewer to "explore the possibilities" with Post-it notes.

As the scene unfolds, the viewer is taken on a visual journey showcasing the imaginative ways Post-it notes can be used. We see a man creating a colorful mosaic on his wall with Post-it notes, while a group of students work together to map out a complex idea on a whiteboard with different colored Post-it notes. A woman then uses Post-it notes to create a to-do list on her mirror, and a young boy uses them to make a paper airplane.

The advertisement aims to show that Post-it notes are not just useful for taking notes or leaving reminders; they can also be used for artistic expression, brainstorming or organizing your daily life. The spot is set to an upbeat and energetic soundtrack, instilling a sense of creativity and enthusiasm in the viewer.

Overall, the Post-it TV Spot "Explore" encourages individuals to think outside the box and use their imagination when it comes to Post-it notes. The ad leaves viewers with the message that the possibilities are endless when it comes to the versatile product, and encourages them to go forth and explore.

Post-it TV commercial - Explore produced for Post-it was first shown on television on January 5, 2014.

Frequently Asked Questions about post-it tv spot, 'explore'

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

An advertising spot is a multimedia advertisement that airs at a specific time. Businesses choose where and when they want their advertisement to appear, also known as the spot. Advertising spots first became popular on televisions, where 30- and 60-second ads ran during commercial breaks.

This important marketing strategy involves the practice of purchasing 15, 30 or 60-second ad placements on radio and tv stations. Before a brand gets a spot, it must have at least one commercial ready to air. Only then can the company proceed on buying spot packages through a network or station.

The world's first television commercial aired on July 1, 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches, a company still in operation today. It lasted for only 10 seconds and aired on a local channel in New York called WNBT.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

Television advertising offers broad reach, engages loyal viewers, allows for creativity in storytelling, complements online advertising efforts, and provides opportunities to target specific audiences.

Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.

Television advertising offers broad reach, engages loyal viewers, allows for creativity in storytelling, complements online advertising efforts, and provides opportunities to target specific audiences.

What Does Spot Market Mean? Spot markets trade commodities or other assets for immediate (or very near-term) delivery. The word "spot" refers to the trade and receipt of the good being made "on the spot".

Commodities that are available for immediate delivery, as opposed to futures (see futures contract) in which deliveries are arranged for named months in the future.

The first TV ad was aired in July 1941 during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova watches, and it lasted for just over a minute. This was the first time that people were able to see a commercial on their television sets.

Television advertising started simply in the early 1940s, with the United States Federal Communications Commission (FCC) issuing commercial licenses to 10 US stations. Then, as TV technology evolved - with color pictures, more channels, and increased distribution - the industry quickly grew into a moneymaking behemoth.

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Actors

Actors who starred in Post-it TV Spot, 'Explore'

Lauren Indovina photo
Agenices

Agenices of the Post-it TV Spot, 'Explore'

Post-it TV commercial - Explore
Grey Global Group Inc.

Grey Global Group Inc. is a renowned advertising and marketing agency that was founded in 1917 by Lawrence Valenstein and Arthur Fatt. The company has its headquarters in New York City and has grown t...

Post-it TV commercial - Explore
Psyop

Psyop is an American animation studio and creative agency that originated in New York City in 2000. It was founded by a group of artists who had a strong passion for computer graphics, storytelling, a...

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