Life Alert television commercial 2020

What the Life Alert TV commercial - A Wonderful Thing is about.

Life Alert is a company that provides medical monitoring and emergency response services for senior citizens and people with special needs. Their TV commercial, 'A Wonderful Thing,' is a heartwarming ad that depicts the importance of their service in the lives of those who need it.

The commercial begins with an elderly woman lying on the ground, unable to get up. She looks directly into the camera and cries out for help. The scene then cuts to a Life Alert representative responding to the call and immediately sending emergency services to the woman's aid.

The commercial then showcases a montage of different scenarios in which Life Alert has come to the rescue. This includes helping people who have fallen and can't get up, people who are experiencing heart attacks, and people who have suffered other medical emergencies.

Throughout the commercial, various seniors can be heard thanking Life Alert for their assistance, with one woman saying, "It really is a wonderful thing." As the commercial reaches its end, the tagline "Life Alert - One Press of a Button Can Change Your Life" appears on the screen.

The commercial is effective in conveying the importance of Life Alert's service and how it can save lives. It also appeals to the emotions of its target audience, which comprises senior citizens and provides them with peace of mind knowing that they can access emergency assistance at any time with the push of a button.

Overall, the 'A Wonderful Thing' commercial is a successful marketing tool for Life Alert and sheds light on the role that their service plays in the lives of those who need it most.

Life Alert TV commercial - A Wonderful Thing produced for Life Alert was first shown on television on May 17, 2020.