Polident is a popular brand of denture cleaners known for their effective formula that can remove even the toughest stains and odor from dentures. To promote their product, the brand came up with a TV spot named "Breathless Moments" that highlights the importance of clean dentures in creating memorable moments.
The ad starts with an older couple in a beautiful park setting, walking hand in hand towards a wooden bench. The camera then cuts to the woman as she takes a deep breath and smiles at her partner, only to gasp and cover her mouth in embarrassment. The scene is a classic scenario that highlights the struggles and fears of anyone with inefficacious oral hygiene.
As she quickly excuses herself to the restroom, the man waits for her anxiously, hoping everything will be alright. The next scene shows the woman using Polident cleaning tabs to freshen up her dentures and restore her confidence. She returns with a bright, smiling face, and they continue their walk, arm in arm.
The tagline of the ad that reads, "No more breathless moments," sums up the concept of how having clean dentures can save you from embarrassment and hindrance to your daily life.
The ad effectively uses storytelling and relatable situations to showcase the difference clean dentures can make in someone's life. It's a brilliant piece of marketing that connects with the audiences at an emotional level and promotes their product subtly.
Polident TV commercial - Breathless Moments produced for Polident was first shown on television on April 26, 2015.
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