Fresh for Everyone is Kroger's brand ethos. The universal tagline is simple and designed to drive an instant understanding of the uniquely egalitarian American brand, underscored by Kroger's commitment and belief that everyone should have access to fresh, affordable and delicious food.

Kroger's kitchen was the beginning of something big - today, we're the largest food manufacturing business in America. Kroger operates our 35 food manufacturing facilities that make everything from bread, cookies and milk to soda pop, ice cream and peanut butter.

The Kroger Co. traces its origins back to a business called the Great Western Tea Company, founded by Bernard H. (“Barney”) Kroger and B.A. Branagan in Cincinnati in 1883. Kroger, a former coffee-and-tea salesman, soon bought out Branagan's interest, and by 1885 he had a chain of four groceries.

The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Cincinnati, Ohio, U.S. U.S.

Here are a few key ways to keep your ideas fresh so that customers can keep coming back to your brand.

1. Adapt, but Never Change Your Brand.
2. Avoid the Marketing Fads.
3. Respond to Customer Input.
4. Avoid Content for Content's Sake.
5. What Is the Bottom Line?

Selling its own product instead of a name-brand version helps Kroger in a few ways. Cutting out the middle man means the company can sell product at lower prices, drawing in more customers. It also helps Kroger differentiate from competitors like Safeway.

Kroger is the only major U.S. supermarket company to operate an economical three-tier distribution system. Kroger also operates 35 food production or manufacturing facilities producing high quality private-label products that provide value for customers and enhanced margins for Kroger.

CINCINNATI -- Kroger Co. here has opened its largest store ever -- a 103,000-square-foot replacement unit in this city's upscale Oakley area.

The Kroger Co. owns 38 plants that manufacture approximately 40 percent of its private brands, including about 60 percent of its center-store items. Nineteen plants are dairy, 10 are bakery (including two that also manufacture deli products) and the remaining make grocery items.

Kroger is a German surname, a variant of Krüger or a spelling of Kröger without diacritics. Notable people with the surname include: Bernard Kroger (1860–1938), American businessman who created the Kroger chain of supermarkets.

A campaign's big idea is the overarching message that underpins all elements of a campaign in order to resonate with the target audience. The big idea will need to be rooted in a piercing insight and linked to the campaign's objectives to ensure it has maximum impact and relevance.

Organise something unusual to grab attention and capture people's imagination. Get everyone involved in your campaign and make sure everyone knows about it. Most importantly, appeal to people's sense of reason – demonstrate why your cause is important to them, not just to you.