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Published on July 17, 2023. Becky G starts in a new Cheetos campaign. Cheetos has inked a new sponsorship with Becky G - but the deal is focused on one body part: her fingertips.

The 10 biggest brand advertisers on TV in 2021

• Kohl's, 32.1 billion.
• Tide (Procter & Gamble), 32.4 billion.
• Downy (Procter & Gamble), 32.6 billion.
• McDonald's, 33.3 billion.
• Allstate, 37.3 billion.
• T-Mobile, 41.3 billion.
• Progressive, 59.4 billion.

Chester Cheetah Chester Cheetah is a fictional character and the official mascot for Frito-Lay's Cheetos brand snacks as well as Chester's Snacks which consists of flavored fries, popcorn and puffcorn.

11 Celebrities Celebrating Their Love for Cheetos

• Olivia Munn. Instagram.
• Kim Kardashian. Instagram/kimkardashian.
• Selena Gomez. Instagram/selenagomez.
• Rihanna. Instagram/selenagomez//Corbis.
• Britney Spears. Splash News.
• Madonna. Orion Pictures.
• Katy Perry. Instagram/selenagomez//Getty Images.
• Pink. Getty Images.

The Biggest Linear TV Advertisers in 2021

• Liberty Mutual Insurance – Gym. No. of Airings 16,000.
• Domino's Pizza – Return of the Noid. No. of Airings 32,000.
• GEICO – Tag Team Helps with Dessert. No. of Airings 17,000.
• Progressive Insurance – Break from Work. No. of Airings 10,000.
• Tide – Don't Pay for Clean Water, Pay for Clean.

In 2022, Amazon was the largest advertiser in the United States, with advertising investments reaching around 13.5 billion U.S. dollars. Other prominent advertisers on this list included Comcast, Procter & Gamble, Walt Disney, and Alphabet (Google).

Since Cheetos were originally made with Fritos ingredients, it can be surmised the name was granted from the fact that they were cheesy Fritos - thus, "Cheetos." The first Cheetos product ever released was Crunchy Cheetos. Crunchy Cheetos were invented in 1948 in San Antonio, Texas.

The Hot Cheeto Girl is a stereotype that has historically been used to make fun of high school girls who are hyper-feminine, working-class, either Black or Latina (or both), and have a taste for spicy chips like Flamin' Hot Cheetos.

Cheetos are “one of the most marvelously constructed foods on the planet, in terms of pure pleasure”, food scientist Steven Witherly told the New York Times reporter Michael Moss in 2013. “If something melts down quickly, your brain thinks that there's no calories in it … you can just keep eating it forever.”

Medical professionals have compared it to "mild opiate addiction". The burning sensation we get from the peppers in Hot Cheetos causes a release of natural opioids (endorphins) in our bodies. It makes us feel good (at least until the opiate is gone) and then we feel the need to eat more.

In 2022, Amazon was the largest advertiser in the United States, with advertising investments reaching around 13.5 billion U.S. dollars. Other prominent advertisers on this list included Comcast, Procter & Gamble, Walt Disney, and Alphabet (Google).