What the PoliGrip TV commercial - Second Date is about.

PoliGrip, the denture adhesive brand, released a new TV spot titled "Second Date," which showcases the worries and concerns that seniors face when it comes to their dentures and dating. The ad begins with an older man, Jim, preparing himself for his second date with a woman named Carol. As he is getting ready, he is seen inspecting his dentures in the mirror and anxiously wondering if they will hold up for the evening.

As the night progresses, Jim and Carol have a great time getting to know each other. However, halfway through the night, Jim begins to feel uneasy as his dentures become loose. Despite his best efforts to keep it a secret, Carol notices his discomfort and asks him if he is alright. Jim understands that he cannot hide it any longer and proceeds to explain his situation.

However, rather than being turned off or put off by Jim's predicament, Carol empathizes with him and tells him that she too is wearing dentures. She then proceeds to offer Jim PoliGrip Ultra Fresh in a discreet case and assures him that it will provide a secure and comfortable hold throughout their evening. Jim is relieved and grateful, and the two of them continue their date with renewed confidence.

The ad ends with the tagline: "PoliGrip. Strong, all-day hold for any way you want to live." This commercial not only showcases the genuine concerns and worries faced by seniors when it comes to their dentures, but it also highlights the importance of embracing and supporting each other without stigma or shame.

PoliGrip TV commercial - Second Date produced for PoliGrip was first shown on television on December 25, 2022.