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Cologuard TV commercial - Katie Courics Mission to Screen
Cologuard

Overview of CologuardCologuard is a non-invasive colorectal cancer screening test developed by Exact Sciences Corporation and approved by the United States Food and Drug Administration (FDA) in 2014....

What the Cologuard TV commercial - Katie Courics Mission to Screen is about.

Cologuard TV commercial - Katie Courics Mission to Screen

Title: Cologuard TV Spot: Katie Couric's Mission to Screen

Introduction:In the ever-evolving world of medical advancements, it is crucial to spread awareness about the importance of early cancer detection. One of the most effective ways to do so is through impactful television commercials. The Cologuard TV Spot, titled 'Katie Couric's Mission to Screen,' is a prime example of how advertising can help raise awareness and emphasize the need for regular screenings. Let's delve into the details of this compelling TV spot and explore how it educates and motivates viewers to take control of their health.

The Storyline:The Cologuard TV Spot featuring Katie Couric begins with a heartfelt, relatable narrative. The commercial introduces us to Katie Couric, an influential journalist and cancer awareness advocate. We witness her dedication towards promoting early cancer detection as she shares her personal journey and experiences.

In the opening scene, Katie greets the audience and takes a moment to reflect on her unfortunate loss - her husband, who tragically succumbed to colon cancer. With raw emotion and unwavering determination, she expresses her mission to prevent others from suffering the same fate.

Educational Component:The Cologuard TV Spot skillfully incorporates an educational component to deliver its message effectively. Katie Couric, known for her extensive expertise in medical journalism, provides key insights into the importance of regular screenings for colorectal cancer.

Using clear and concise language, Katie breaks down the significance of early detection, highlighting the fact that nine out of ten people can be treated successfully if diagnosed early. Drawing from her own personal experiences, she emphasizes that colorectal cancer is preventable and treatable when detected at an early stage.

Visual Appeal:To captivate the viewers' attention, the Cologuard TV Spot is visually appealing and engaging. The commercial seamlessly blends Katie's personal interview segments with real-life moments of individuals who have undergone Cologuard screenings.

The scenes showcase relatable people from different backgrounds and age groups, ultimately emphasizing how this non-invasive, at-home screening test can be easily incorporated into one's routine. By featuring a diverse range of individuals, the TV spot aims to eliminate any stigma associated with screenings and encourages viewers to take proactive measures.

Call to Action:The Cologuard TV Spot concludes with a powerful call to action. Katie Couric urges viewers to take control of their health by discussing Cologuard with their doctors and considering it as a vital part of their preventive care routine. The commercial emphasizes that by taking this proactive step, individuals can potentially prevent the progression of colorectal cancer, ultimately saving lives.

Impact and Reception:Since its release, 'Katie Couric's Mission to Screen' has made a significant impact on raising awareness about the importance of early cancer detection. The TV spot effectively combines emotional storytelling, expert knowledge, and relatable visuals to engage viewers and inspire them to prioritize their health.

Conclusion:The Cologuard TV Spot, 'Katie Couric's Mission to Screen,' stands as a shining example of the power of advertising to educate and motivate individuals to prioritize their health and well-being. By featuring someone as respected and influential as Katie Couric, the commercial builds trust and adds credibility to the importance of regular screenings for colorectal cancer. Through emotional storytelling and an inspiring call to action, this TV spot has undoubtedly made a lasting impact on viewers and their awareness of the life-saving benefits of early cancer detection.

Cologuard TV commercial - Katie Courics Mission to Screen produced for Cologuard was first shown on television on March 7, 2022.

Frequently Asked Questions about cologuard tv spot, 'katie couric's mission to screen'

Couric, whose first husband Jay Monahan died of colon cancer in 1998, is the face of Exact Sciences' new “Mission to Screen” campaign that launched this week for Colon Cancer Awareness Month.

“The Couric Effect”: A Conversation with Katie Couric about Media and Public Health. More than twenty years ago, when Katie Couric got a colonoscopy on the air during The Today Show, there was a 20% increase in Americans who were screened for cancer.

Cologuard uses a biomarker panel which analyzes a person's stool sample for 10 DNA markers, as well as blood in the stool (hemoglobin). This multi-marker approach is a distinguishing feature of Exact Sciences' scientific platform. Cologuard finds colon cancer even in early stages when it is more treatable.

Cologuard is a prescription colon cancer screening product intended to screen individuals for colon cancer for qualifying adults on or over the age of 45. You're invited to follow Katie Couric's example and get screened for colon cancer with Cologuard.

2014 In 2014, Exact Sciences launched Cologuard®, expanding colon cancer screening options for patients. Cologuard is an FDA-approved, noninvasive stool-based DNA screening test for adults 45 and older who are at average risk for colon cancer.

Katie Couric is the Global Anchor of Yahoo News, the number one online news source in the world. Katie is an award-winning journalist and TV personality, cancer advocate, and New York Times best-selling author of The Best Advice I Ever Got: Lessons From Extraordinary Lives.

15 rounds The next day, Couric was diagnosed with stage IA HER2-negative breast cancer. She underwent a lumpectomy in July, followed by 15 rounds of radiation therapy.

Cologuard looks for changes in your DNA that could indicate the presence of colon cancer or precancerous polyps. Polyps are growths on the colon's surface that may develop into cancer. Cologuard is gaining popularity because it's far less invasive and more convenient than the traditional colonoscopy test.

Next-generation Cologuard Test Demonstrates 94 Percent Sensitivity for Colorectal Cancer at 91 Percent Specificity, Raising the Bar in Non-invasive Screening.

2000 Katie Couric's Breast Cancer Diagnosis Highlights the Importance of Screenings. Back in 2000, we saw the start of what the medical community called “ the Katie Couric effect ,” when the famed “Today Show” anchor broadcast her colonoscopy on air.

Is Cologuard accurate? Cologuard can detect 92% of cancers but only 42% of large precancerous polyps. In other words, no, it is not accurate, especially when it comes to preventing cancer by detecting polyps. While it is better at detecting cancer than FIT (92% vs 74% for FIT), the false positive rate is higher.

David Ahlquist, MD Eliminating colon cancer might sound like an unattainable goal, but David Ahlquist, MD, former Mayo Clinic gastroenterologist, would have argued otherwise. Ahlquist's research was used by Wisconsin company Exact Sciences to create an FDA-approved and patient-friendly colorectal cancer-screening test called Cologuard.

Videos

Watch Cologuard TV Commercial, 'Katie Couric's Mission to Screen'

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Actors

Actors who starred in Cologuard TV Spot, 'Katie Couric's Mission to Screen'

Dalya Karam photo
Katie Couric photo
Layla Karam photo
Tish Arana photo
Will Blagrove photo
Agenices

Agenices of the Cologuard TV Spot, 'Katie Couric's Mission to Screen'

Cologuard TV commercial - Katie Courics Mission to Screen
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

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Products Advertised

Cologuard
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