Chevrolet is an American carmaker and one of the most recognizable automotive brands in the world. Founded in 1911 by Louis Chevrolet and William C. Durant, the company first started producing cars in...
The 2013 Chevrolet Malibu LS TV spot titled 'SOS' was an advertisement that showcased the impressive safety features of the Chevrolet Malibu. The commercial began with a teenage girl driving the Malibu on a dark and rainy night, while her worried mother watched her from home. The car was seen navigating through the streets smoothly, with the headlights illuminating the way ahead.
As the girl drove past an intersection, an oncoming vehicle suddenly ran a red light and crashed into her car. But the safety features of the Malibu immediately kicked in, preventing the girl from sustaining any serious injuries. The car's airbags deployed, and the OnStar system in the Malibu automatically alerted emergency services. The commercial ended with the mother thanking Chevrolet for keeping her daughter safe.
The advertisement was effective in highlighting the advanced safety features of the Chevrolet brand. It communicated the idea that the Malibu is a reliable and safe car that you can trust even in unpredictable weather conditions. The 'SOS' theme of the ad presented the idea that Chevrolet values its customers' safety and takes extra measures to ensure that they are always protected while driving. Overall, the commercial was a successful marketing tool for Chevrolet, emphasizing the brand's commitment to safety and innovation.
2013 Chevrolet Malibu LS TV commercial - SOS produced for Chevrolet was first shown on television on February 28, 2013.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...
Commonwealth//McCann is an advertising agency that was established in 2012 as a joint venture between two of the world's largest advertising companies, McCann Worldgroup and Commonwealth Worldwide. Th...
McCann Worldgroup is a global advertising and marketing communications company headquartered in New York City. The company was founded in 1930 by Marion Harper Jr. and has since grown to become one of...