What the Philips Lifeline TV commercial - My Mom is about.
Philips Lifeline is a company that provides medical alert systems to ensure that seniors can get help in case of an emergency. In one of their TV spots titled 'My Mom,' the company showcases the importance and peace of mind that comes with having their product.
The commercial opens with a daughter speaking to the camera, reminiscing about how her mom used to be independent and active. However, as her mother got older, she started to worry more about her safety and well-being. One day, the daughter decided to get Philips Lifeline for her mother, and it's clear from the way she speaks that it was one of the best decisions she has made.
The camera then shows the daughter's mom going about her daily routine, wearing the Philips Lifeline pendant around her neck. Suddenly, she stumbles, and the alarm on her pendant is triggered. The central operator responds quickly, asking if the woman needs help. The woman responds that she has fallen and can't get up. The operator assures her that help is on the way and then proceeds to ask if there's anyone the woman would like them to call. She directs them to call her daughter, who has been automatically notified of the incident by the Philips Lifeline system.
As the daughter arrives on the scene and hugs her mother, the commercial emphasizes the benefits of having a Philips Lifeline product. The daughter can now breathe easy, knowing that her mother is safe and can always get help when necessary. The commercial expresses the peace of mind that comes with the Philips Lifeline service, with the final tagline stating, "Philips Lifeline. Feel safe. Guaranteed."
Overall, 'My Mom' is an emotional and impactful TV spot that highlights the importance of ensuring the safety and well-being of our loved ones, especially as they get older. With its simple yet effective message, the commercial drives home how valuable and essential Philips Lifeline's service can be for seniors and their families.
Philips Lifeline TV commercial - My Mom produced for
Philips Healthcare
was first shown on television on July 14, 2015.
Frequently Asked Questions about philips lifeline tv spot, 'my mom'
About Lifeline
Philips acquired Lifeline in 2006, changing the name to Philips Lifeline. “Philips” was dropped from its name when Connect America acquired the company in 2021. Many medical alert review sites still use Philips Lifeline and Lifeline interchangeably.
Lifeline Systems (formerly Philips Lifeline) was founded in 1974 by a gerontologist, a specialist who studies older adults. It was acquired in 2021 by Philips by Connect America, a North American healthcare company. Lifeline offers a range of in-home and on-the-go mobile alert systems.
The Fast Facts: Lifeline Equipment and Pricing
Lifeline product | Monthly price | Activation fees |
---|
HomeSafe Standard | Landline: $29.95 per month Cellular: $43.95 per month | $50 |
HomeSafe with AutoAlert | Landline: $44.95 per month Cellular: $58.95 per month | $50 |
On the Go | $49.95 per month (Cellular only) | None |
Apr 26, 2023
Although Medicare does not cover medical alert systems, other options exist to help pay for these devices. Some ways to make these systems more affordable for older adults include: AARP: The Association of Retired Persons (AARP) gives members special discounts on specific medical alert systems.
The Fast Facts: Lifeline Equipment and Pricing
Lifeline product | Monthly price | Activation fees |
---|
HomeSafe Standard | Landline: $29.95 per month Cellular: $43.95 per month | $50 |
HomeSafe with AutoAlert | Landline: $44.95 per month Cellular: $58.95 per month | $50 |
On the Go | $49.95 per month (Cellular only) | None |
Apr 26, 2023
Connect America
Looking Ahead. In July of 2021, Connect America, a nationally recognized leading innovator in connected health solutions, acquired Lifeline, with Philips maintaining an equity stake in the company.
Are medical alert systems covered by Medicare? Medical alert systems are not covered by Medicare Part A or Part B, but Medicare Part C, also known as Medicare Advantage, may cover some of the cost.
Your communicator connects to Lifeline using a wireless network, so no phone line or additional wireless equipment is required.
Monthly costs vary from $50–$90 for Life Alert, and $29.95–$44.95 for Medical Guardian. Both companies offer 24/7 monitoring and both at-home and on-the-go devices.
Medicare Parts A and B, which are administered by the federal government, do not cover Life Alert or any other type of medical alert system. However, Medicare Advantage plans are administered by private insurance companies, and many of these plans provide coverage for wearable alert devices similar to Life Alert.
Connecting Your Lifeline Medical Alert Service
Your communicator connects to Lifeline using a wireless network, so no phone line or additional wireless equipment is required.
In July of 2021, Connect America, a nationally recognized leading innovator in connected health solutions, acquired Lifeline, with Philips maintaining an equity stake in the company.