PoliGrip is a reputable company that specializes in producing high-quality denture care products. With a commitment to providing a comfortable and secure denture-wearing experience, PoliGrip has becom...
Super PoliGrip is a popular denture adhesive brand that has been helping denture wearers keep their teeth in place for decades. The brand's latest TV spot, entitled "MediFacts: Eating in Public," highlights the benefits of their product for those who wear dentures and struggle with eating in public.
The TV spot begins with a woman sitting at a restaurant booth with a plate of food in front of her. She hesitates to take a bite, looking around nervously. The camera then zooms in on her mouth, where we see that she is struggling to keep her dentures in place while trying to eat.
The voiceover then comes in, saying: "Did you know that 50% of denture wearers avoid certain foods in public because they don't want their dentures to slip?" This statistic emphasizes the social isolation that many denture users feel due to their condition.
The TV spot then introduces Super PoliGrip as a solution to this problem, demonstrating how the product helps keep dentures in place even while eating large or difficult-to-chew foods. The woman then takes a bite of her food, appearing relieved and happy that she can now eat with confidence in public.
The TV spot ends with a call-to-action to try Super PoliGrip and a message of empowerment for denture wearers. "With Super PoliGrip, you can have the freedom to eat what you love, when you love," the voiceover says. "So go ahead, eat in public. You got this!"
Overall, the "MediFacts: Eating in Public" TV spot is a smart and relatable marketing strategy for Super PoliGrip that emphasizes its key benefits to consumers, while also addressing the common social and emotional struggles associated with wearing dentures.
Super PoliGrip TV commercial - MediFacts: Eating in Public produced for PoliGrip was first shown on television on January 14, 2018.
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