Jim Beam is a company that specializes in the production of various types of bourbon whiskey. Founded in 1795 by Jacob Beam, the company has since become a household name within the beverage industry,...
The Jim Beam TV Spot titled 'Beer Is Extremely Old School' features former Major League Baseball player, Bartolo Colón, challenging the notion that beer is the only drink for a night out. As the ad opens, we see Colón walking into a bar with friends as a narrator declares, "Beer is extremely old school." The camera cuts to Colón looking puzzled, holding a bottle of beer. "What year is it?" he asks, as a group of young guys burst into laughter.
Colón then grabs a Jim Beam Highball and takes a sip, stating that he now feels alive. "With Jim Beam Highball, you look great, you feel great, and you're moving great," he declares. The ad then shows Colón partying with friends and enjoying a lively night out with Jim Beam Highballs flowing.
The ad subtly challenges the long-held belief that beer is the only drink for a night out, while positioning Jim Beam Highball as a refreshing and modern alternative. The use of Bartolo Colón, a well-respected player in the baseball world, adds an element of celebrity endorsement to the ad.
Overall, the Jim Beam TV spot offers a fresh perspective on drinking culture, promoting the idea that there are exciting alternatives to the traditional beer. The ad encourages viewers to be adventurous with their drink choices and to try something new, like Jim Beam Highball.
Jim Beam TV commercial - Beer Is Extremely Old School produced for Jim Beam was first shown on television on April 26, 2021.
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