McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...
McDonald's TV Spot titled 'Newfound Loyalties' featured two of the biggest sports icons - Mike Ditka and Jerry Rice. The TV spot created a buzz in the advertising industry due to its humorous twist in showcasing the two legends' loyalty to their favourite McDonald's coffee.
The TV spot opens with Mike Ditka and Jerry Rice sharing a conversation at a McDonald's restaurant. Both the legends were discussing their respective favourite teams and how certain players were no longer with those teams. However, during this conversation, they both discover that they now share a common interest - McDonald's coffee.
As the commercial progresses, both Ditka and Rice hilariously argue over who loves McDonald's coffee more. The spot showcases unique shots of the two legends taking multiple sips of the beverage, and of course, making exaggerated faces after tasting it.
Towards the end of the commercial, Ditka and Rice learn that one of them has been secretly drinking from the other's coffee cup. They both pause and then share a laugh, as they knew they both loved the same McDonald's coffee.
The TV Spot concludes with a voice-over that says, "Some things you just don't question. Like the loyalty of a true fan. Or the tastiness of McDonald's coffee."
Overall, McDonald's 'Newfound Loyalties' TV Spot was a successful marketing campaign that not only captured the audience's attention but also made them laugh while showcasing their product's quality. The spot emphasized loyalty towards things we love and how McDonald's coffee unites even the biggest sports rivals.
McDonalds TV commercial - Newfound Loyalties produced for McDonald's was first shown on television on November 2, 2015.
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