Kmart, once a thriving and iconic American retail company, has a history reaching back nearly a century. Founded in 1899 by Sebastian Spering Kresge, Kmart started as a small five-and-dime store in De...
Sofia Vergara is a renowned Colombian-American actress, model, and television producer. In 2011, she launched her clothing collection, Sofia Vergara Collection, which is exclusively available at Kmart stores across the USA.
The Sofia Vergara Collection at Kmart is known for its trendy and chic designs, which are created to cater to women of different shapes and sizes. The collection includes everything from dresses, tops, pants, and skirts to eyewear, hair accessories, and even fragrances.
One of the most famous TV spots created for the Sofia Vergara Collection at Kmart is the 'Library' advertisement. The ad features Sofia entering a dimly lit library, dressed in a stunning red gown. As she walks through the aisle, she browses through the books on the shelves, all the while modeling her gorgeous dress.
As she reaches the end of the aisle, she finds herself surrounded by men who are all admiring her beauty. She coyly flips her hair and whispers, "So much to read," as the screen fades to the words, "Sofia Vergara Collection at Kmart."
The advertisement is a great representation of the brand and Sofia's style. It highlights her confidence in her own skin and her ability to show off her dress while also playing on her sultry persona. The advertisement also showcases the versatility of the Sofia Vergara Collection, as it offers everything from elegant gowns to casual wear, catering to a diverse audience.
In conclusion, the 'Library' advertisement for the Sofia Vergara Collection at Kmart is a great representation of the brand's style, showcasing the versatility and elegance of the collection. It's a must-watch for anyone who loves trendy yet affordable clothing that caters to women of all shapes and sizes.
Sofia Vergara Collection at Kmart TV commercial - Library produced for Kmart was first shown on television on September 18, 2012.
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Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...