songwriter Lolo Zouaï The US division of Mast-Jägermeister has recruited R&B singer/songwriter Lolo Zouaï to appear in an advert for its namesake liqueur brand.

Watch New Ad Spot Set to Lolo Zouaï's "Gummy Bear" HERE WHITE PLAINS, N.Y., April 18, 2023 /PRNewswire/ -- Jägermeister has teamed with Lolo Zouaï to feature the rising pop singer and songwriter in the herbal liqueur's new advertising campaign. The new spot celebrates the moments that make a night out truly great.

Our striking logo draws from the tale of Saint Hubertus. Once a wild huntsman, Hubertus had a vision of a mighty stag carrying a glowing cross between its antlers. The vision transformed him and afterwards he championed a greater respect for nature, eventually becoming known as the patron saint of hunters.

Hubertus stag The legend outlived him by many centuries and with it the famous Hubertus stag: it has graced the front label of the distinctive, green Jägermeister bottle since 1935. Together with our distinctive lettering, the stag is protected under trademark.

The deer and glowing cross of the herbal drink refers to the story of Saint Hubertus, an eighth-century Belgian who was so passionate about hunting that he often neglected his religious duties.

Hubertus stag The legend outlived him by many centuries and with it the famous Hubertus stag: it has graced the front label of the distinctive, green Jägermeister bottle since 1935. Together with our distinctive lettering, the stag is protected under trademark.

The Swiss Federal Institute of Intellectual Property had blocked efforts by the German spirit brand to expand its trademark to cosmetics and entertainment services. It argued that the logo - a stag and a cross - could offend the country's Christians. But Swiss federal judges ruled in favour of Jägermeister.

Our striking logo draws from the tale of Saint Hubertus. Once a wild huntsman, Hubertus had a vision of a mighty stag carrying a glowing cross between its antlers. The vision transformed him and afterwards he championed a greater respect for nature, eventually becoming known as the patron saint of hunters.

Jagermeister comes from the German words Jager and Meister meaning 'master of the hunt' or 'master hunter' in the sense of 'expert' or 'committed' hunter. The Jagermeister logo, the head of a stag with a glowing cross between the antlers, is a reference to the story of Saint Hubert.

Jäger's unique taste, easy shootability (especially when served ice cold or poured down an ice luge) and reasonable price point made it an unlikely, but instant hit amongst the college crowd. Suddenly, Jäger was synonymous not with hunting, but with partying.

The name Jägermeister in German literally means "Master Hunter", "Hunt Master", or "master of the hunt". It is a title for a high-ranking official in charge of matters related to hunting and gamekeeping. The term Jägermeister had existed as a job title for many centuries.

Jägermeister means huntmaster, or master of the hunt, a line of work that has existed in Germany for centuries. Deer blood has long been rumoured to be a key ingredient in the drink's secret recipe. But don't get too excited – experts say blood would not brew properly.