What the Jim Beam Apple TV commercial - Refrescante is about.

The Jim Beam Apple TV Spot, 'Refrescante' is a marketing campaign for Jim Beam's new apple-flavored bourbon. The television spot features a group of friends sitting on a rooftop, enjoying the refreshing taste of Jim Beam Apple. The tagline of the campaign is "refreshingly crisp," which highlights the light, fruity, and refreshing taste of the new apple-flavored bourbon.

The advertisement opens with a shot of the Jim Beam Apple bottle being poured over ice in a glass. The camera then zooms out to reveal a group of friends sitting on a rooftop, enjoying the city view. The friends each take a sip of Jim Beam Apple and immediately express their surprise and delight at how refreshing it tastes.

Throughout the commercial, the characters describe the taste of Jim Beam Apple as "crisp," "refreshing," and "invigorating." The tone is light-hearted, and the friends are having a great time relaxing with each other and sipping on Jim Beam Apple.

The Jim Beam brand has been in business for over 225 years, and this is their latest offering, appealing to a younger, hipper audience. The brand's new apple-flavored bourbon is perfect for those who like a fun, fruity twist on traditional bourbon. It's a perfect choice for those who want something new and refreshing to try.

Overall, the Jim Beam Apple TV Spot, 'Refrescante' is a fun and engaging marketing campaign that effectively highlights the refreshing taste of Jim Beam's new apple-flavored bourbon. The campaign is designed to appeal to a younger audience and highlights the fun and carefree nature of the brand.

Jim Beam Apple TV commercial - Refrescante produced for Jim Beam was first shown on television on October 10, 2015.