Slogans. In 1981, the company adopted "Maybelline, Maybelline Ooh La La" as its advertising slogan, which was used until 1991 when the tagline changed to "Maybe she's born with it, maybe it's Maybelline".

In the ad, Maybelline featured an influencer named Ryan Vita, who has a moustache, beard and is bald. Vita wears a lot of makeup on his face and has a special beaded clip in his beard. He uses Maybelline's “Super Stay” liquid lipstick in a bright pink shade.

In 1915, when a kitchen stove fire singed his sister Mabel's lashes and brows, Tom Lyle Williams watched in fascination as she performed what she called 'a secret of the harem' – mixing petroleum jelly with coal dust and ash from a burnt cork and applying it to her lashes and brows.

One notable campaign is the “Maybe She's Born with It, Maybe It's Maybelline” slogan, which has become an iconic phrase associated with the brand. This campaign focused on promoting Maybelline's diverse range of products and the idea that anyone can enhance their natural beauty with their cosmetics.

STORM REID 🌟 Storm Reid is an actress, producer, changemaker & an. absolute QUEEN.

Ananya Birla Ananya Birla has also shared a picture on Instagram to announce her association with the brand. New Delhi: Singer-songwriter Ananya Birla is the new face of the beauty brand Maybelline New York. Apart from Ananya Birla, Suhana Khan, Eksha Kerung and Olympian PV Sindhu are the new faces of the beauty brand.

Despite being so affordable, Maybelline produces high quality makeup thats comparable to its luxury counterparts.

Despite being so affordable, Maybelline produces high quality makeup thats comparable to its luxury counterparts.

Maybelline is known to many beauty enthusiasts as an iconic-yet-accessible brand that offers an attainable barrier to entry when consumers are first learning how to apply makeup. Many makeup lovers have known and adored Maybelline since they were able to pick up a pink-and-green tube of Great Lash.

The current faces of Maybelline are Adriana Lima, Christy Turlington, Charlotte Kemp Muhl, Emily DiDonato, Beatriz Shantal, Jourdan Dunn, Josephine Skriver, Gigi Hadid, ITZY, Liza Soberano and Urassaya Sperbund. Maybelline has also partnered with influencers including Dylan Mulvaney and Ryan Vita.

The brand ambassadors from India include Shah Rukh Khan and Gauri Khan's daughter Suhana, who will soon make her film debut with Zoya Akhtar's. Singer and entrepreneur Ananya Birla, supermodel and cop Eksha Kerung and last but not the least badminton champion PV Sindhu.

• Best Foundation. Maybelline New York Fit Me Dewy + Smooth Foundation. Amazon.
• Best Blush. Maybelline Fit Me Blush. Ulta.
• Best Waterproof Mascara. Maybelline Great Lash Waterproof Mascara. Target.
• Best Liquid Eyeliner. Maybelline Hyper Easy Liquid Pen Eyeliner.
• Best Lipstick. Maybelline SuperStay Vinyl Ink Longwear Liquid Lipcolor.