The company is well known for its advertising catchphrase "Pizza! Pizza!", which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors.

Cheeser! Brings back an Affordable Variety to Pizza Night. DETROIT - Little Caesars is bringing back their popular Pepperoni Cheeser! Cheeser!, a large pizza with pepperoni, fresh mozzarella, sweet basil and a toasted asiago-parmesan crust. At $7 plus applicable tax, the flavor may feel extravagant, but the price isn't ...

1979. Little Caesars launches a new offer for two pizzas for the price of one and coins the famous PIZZA! PIZZA! ® phrase.

Marion's nickname for Mike was “Little Caesar,” so she naturally suggested it when they were brainstorming ideas. “Pizza Treat” was the name Mike came up with, so they eventually compromised and called it “Little Caesars Pizza Treat.” However, Little Caesars soon became the official name of the pizza company.

With a face curled into a perennial scowl and his “School of Hard Knocks” charisma, Robinson's Rico (known to intimates as Little Caesar) epitomized the contemporary urban gangster stereotype. Although it was speculated that the Rico character was based on Al Capone, no hard evidence exists to support the claim.

The lack of variation also helps ensure product quality from store to store. Also, since volumes are much higher given the lower price, Little Caesars is able to procure pizza ingredients with additional scale and at lower prices giving another meaningful benefit over competitors.

Etymology. The term "pepperoni" is a borrowing of peperoni, the plural of peperone, the Italian word for bell pepper. The first use of "pepperoni" to refer to a sausage dates to 1919. In Italian, the word peperoncino refers to hot and spicy chili peppers.

Pepperoni is made from pork or from a mixture of pork and beef. Turkey meat is also commonly used as a substitute, but the use of poultry in pepperoni must be appropriately labeled in the United States. It is typically seasoned with paprika or other chili pepper.

The same year the Little Caesar's logo became a 3D figure and was used in outdoor signage. The company is well known for its advertising catchphrase "Pizza! Pizza!", which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors.

Marian IlitchMike Ilitch Little Caesars/Founders

Quality Pizza Since being founded 61 years ago, Little Caesars Pizza's main goal has been to deliver great-tasting pizza. When it comes to quality, Little Caesars Pizza stands out from the crowd by using 100% real cheese. “We make our dough fresh in our stores every day,” said Larrabee.

Little Caesar's partners with a retailer for discounted ingredients. And, they make the dough and sauce in-store, which means that they're paying for yeast, vegetable oil, tomato puree, and herbs. So they're buying the ingredients, while it'd be more expensive to buy dough and sauce ready to use.