Ram Trucks is a renowned American automobile manufacturer specializing in the production of high-quality trucks and commercial vehicles. Founded in 2010, Ram Trucks quickly established itself as a for...
Ram Trucks is an American brand of light to mid-weight commercial vehicles that is advertised as the "Truck of Texas." In one of their TV spots, Ram Trucks showcases their durability and versatility within the challenging terrain of the Lone Star State.
The commercial features the Ram 1500, 2500, and 3500 models, each demonstrating their unique abilities in the Texas landscape. The Ram 1500 gracefully navigates rocky, desert terrain, while the Ram 2500 fearlessly crosses muddy creeks and powerfully tows large loads. Lastly, the Ram 3500 showcases its strength by hauling heavy trailers up steep hills.
Throughout the commercial, a narrator speaks about the Ram Trucks' dominance in the Texas truck market, frequently saying, "That's why Ram is the Truck of Texas."
The TV spot's cinematography is striking, with aerial shots of the trucks traversing rugged terrain and close-ups on features like the truck beds and front grilles. Additionally, the commercial's soundtrack, an instrumental track that builds with the intensity of the scenes, heightens the drama of the commercial.
In summary, the Ram Trucks TV Spot, 'Truck of Texas' highlights the brand's toughness and dependability in the challenging Texas terrain. It is a powerful advertisement for a line of vehicles that have become a staple in the Texan lifestyle.
Ram Trucks TV commercial - Truck of Texas produced for Ram Trucks was first shown on television on March 18, 2013.
"Ride With Me" by Thomas Da Hitman Goodlett
"Ride With Me" is a song featured in a Ram Trucks TV commercial titled "Truck of Texas" that aired in March 2013. The song was created and performed by Thomas Da Hitman Goodlett. The commercial features shots of Ram Trucks in various settings, including driving through rugged terrain, towing cargo, and navigating through city streets. The lyrics of the song talk about the dependability and power of Ram Trucks, emphasizing the idea that they are tough enough to handle any job.
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