What the Coors Banquet TV commercial - Right Here is about.
Coors Banquet TV Spot, 'Right Here' is a commercial advertisement for Coors Banquet, a lager beer that has been around since 1873. This television commercial ad is set in the western part of the United States and features the brand's signature slogan, “Ride Here, Ride Now.”
The commercial begins with a shot of a cowboy playing an acoustic guitar on a porch, with Coors Banquet beer nearby. The camera then pans over to a group of cowboys on horseback as they ride through the open prairie in pursuit of adventure. The cowboys are seen camping in the wilderness and living off the land while enjoying their favorite beverage, Coors Banquet beer.
The commercial emphasizes the beer's heritage by showcasing the brand's vintage can design and using classic western imagery. As the cowboys ride through the rugged terrain, they are reminded that their beer is "brewed with 100% pure Rocky Mountain water." The ad ends with the slogan "Ride Here, Ride Now" and a shot of a beautiful western sunset.
Overall, the Coors Banquet TV Spot, 'Right Here' captures the spirit of the American West and the adventurous lifestyle of its people. The commercial highlights the connection between the beer and its niche audience of outdoor enthusiasts who appreciate the beauty and ruggedness of the western United States.
Coors Banquet TV commercial - Right Here produced for
Coors Banquet
was first shown on television on October 13, 2019.
Frequently Asked Questions about coors banquet tv spot, 'right here'
THE BEGINNING OF BANQUET
Our story began in 1868 when Adolph Coors came to America. Within 5 years of his journey to the West, Adolph founded the Golden Brewery. Since its inception in 1873, Coors Banquet has been brewed in the same tradition of the original 150-year-old recipe.
Coors Banquet Beer is about as classic a take on American lager as you can get. The beer has a sweeter flavor profile with more bright fruity notes than others of the style, with grain, corn, and banana-bread notes making this much more than your everyday lawnmower beer.
Coors Banquet is an easy-drinking, lager-style beer; the ingredient list is simple enough (water, barley malt, yeast, and hop extract), but lager-style brews use a specific type of lager yeast which lends to the overall flavor of the beer.
Coors Banquet, sold in a well-known golden can, has been renamed Coors Original. The beer is being brewed in St. John's first - the only place in North America outside of the “Golden Brewery” - meaning those in this province can enjoy it before anyone else.
In 1959, Coors became the first American brewer to use an all-aluminum two-piece beverage can. Also in 1959, the company abandoned pasteurization and began to use sterile filtration to stabilize its beer.
Brewed in Golden, Colorado since 1873, it was nicknamed “Banquet Beer” by the miners of Clear Creek Canyon, who drank it in banquet halls (or in huge banquet tents when there were no halls). After 150 years of continuous production, calling this beer an authentic American classic would almost be an understatement.
What's more, even after seven years of rising sales, Coors Banquet still hasn't cracked the list of the Top 20 Best-Selling Beers in America. “Anheuser-Busch probably spills more Budweiser every day than Coors makes Banquet,” Slater said.
After the mining boom ended - and after 17 long, dry years of Prohibition in Colorado - Coors started using the name "Banquet" to toast the miners who were some of our very first customers. In 1937 Coors officially became "The Banquet Beer" ...
As compared to its American adjunct competitors, Coors is a little more flavorful than average-- your call as to whether that's a good thing. The pour is a standard pale yellow, very clear, with a head that dissipates quickly. Sweet corn, slightly syrupy on the nose and the taste follows.
The second most popular American beer is Coors Light, produced by Molson Coors Brewing Company. This beer has a market share of 6.8 and it shipped over 14 million barrels in 2019.
Coors Light
The current logo, used since 2015. |
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Type | Beer, lager |
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Country of origin | United States |
Introduced | 1978 |
Alcohol by volume | 4.2% |
Founded in 1873, Coors was nicknamed “Banquet Beer” by Clear Creek Canyon miners, who'd drink it in banquet halls or huge banquet tents when there were no halls. The name didn't become official until 1937, when Coors sought to combat the Depression with a strain of nostalgia that somehow didn't involve the 1980s.