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New York Times TV Commercial For 99 Cents
The New York Times

The New York Times: A Beacon of JournalismFounded in 1851, The New York Times (often abbreviated as NYT) is a renowned American newspaper with a long-standing reputation for delivering high-quality jo...

What the New York Times TV Commercial For 99 Cents is about.

New York Times TV Commercial For 99 Cents

Title: The New York Times TV Commercial: Unveiling the Power of 99 Cents

Introduction:In the bustling world of advertising, where every second counts, The New York Times created an iconic TV commercial that would captivate audiences and ignite a fresh wave of curiosity. With a tagline that promised a world of knowledge for just 99 cents, The New York Times TV commercial took viewers on a thrilling journey, highlighting the value of the newspaper and the importance of staying informed.

Scene 1: The Crumbling Information EraThe commercial opens with a montage of outdated newspapers, news clippings, and radio broadcasts. The imagery signifies a fading era of printed news, emphasizing how access to current information was limited in the past.

Scene 2: The TransformationIn a dazzling transition, the scene seamlessly morphs into a bright and vibrant depiction of the modern world. Screens appear, showcasing a world of digital information at viewers' fingertips. The voice-over narrates the dawning of a new era, where The New York Times grabs the reins of innovation and embraces the digital age.

Scene 3: Enter The New York TimesA powerful crescendo of music prompts a sudden switch to an elegant boardroom with executives from The New York Times. They highlight the exceptional value of The Times by announcing a groundbreaking offer: access to all of The New York Times for just 99 cents.

Scene 4: A World of Information UnleashedCameras pan to individuals from different walks of life, each engrossed in the depth and breadth of The New York Times. A young student engages in intellectual debates, a chef discovers mouth-watering recipes, a businessperson explores groundbreaking market insights, and an artist draws inspiration from articles on culture and creativity.

Scene 5: The Journey of KnowledgeThe commercial portrays people from all walks of life, traversing a mesmerizing maze of screens displaying The Times. These screens represent the vast variety of topics covered by the publication, showcasing its unmatched diversity and breadth of information.

Scene 6: The TaglineA stirring climax is reached as the voice-over returns, uttering the iconic tagline, "Unlock a world of knowledge for just 99 cents a month with The New York Times."

Conclusion:The New York Times TV commercial successfully conveys the extraordinary value and accessibility that is offered by the newspaper. Through its captivating visuals and thought-provoking message, the commercial leaves viewers with a fierce desire to stay informed, reminding them that the world is full of wonder and it can all be accessed with just 99 cents. By embracing the possibilities of the digital age, The New York Times continues to prove why it remains one of the most trusted sources of information for readers around the globe.

New York Times TV Commercial For 99 Cents produced for The New York Times was first shown on television on July 25, 2012.

Frequently Asked Questions about new york times tv commercial for 99 cents

around $130,000 The Times' ad rates say a full-page ad with color generally runs around $130,000.

To place a display ad in The New York Times, call (212) 556-7777. To place a classified ad, call 1-800-ADTIMES or read the online instructions. For information about advertising on this Web site, see the NYTimes.com Media Kit.

New York Times Advertising Rates

Section NameGeneral Open Rate
New York Times Magazine$43,640
Sunday Business$43,640
Real Estate$80,136
Travel$43,640

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

Estimated price per location per month

Bulletin (Larger Billboard)$3,50048'W X 14'H
Digital Bulletin (Digital Billboard)$2,50048'W X 14'H
Poster (Medium Billboard)$1,50022'8"W X 10'5"H
Junior Poster (Small Billboard)$80011'W X 5'H

Classified advertising is when businesses or individuals pay a publication to include an ad in their private section. These types of advertisements are displayed in online and print magazines and newspapers and allow almost anything to be published.

Online advertising costs vary widely depending on factors such as the channels you advertise on, the services you use, the size of your campaigns, and more. On average, small-to-medium-sized (SMBs) businesses pay $2500 to $12,000 per month or $1000 to $7500 per project for online advertising.

- In print: In terms of print advertising, The Times sits pretty much in the middle on ad pricing, asking £27,195 for a full page colour ad and £123 per column centimetre.

A 30-second commercial is a brief statement of what you consider yourself to have become at this stage of your life. You can use it to introduce yourself to employers at job fairs or respond to that interview icebreaker, “Tell me about yourself.”

Not surprisingly, commercial cost will vary based on length. If a station can sell a 30-second ad for $1000, they may choose to sell two 15-second spots for $500 each. Although it is typical for longer commercials to cost more than shorter ones, it is not always the case that the cost-per-second is the same.

Online advertising costs vary widely depending on factors such as the channels you advertise on, the services you use, the size of your campaigns, and more. On average, small-to-medium-sized (SMBs) businesses pay $2500 to $12,000 per month or $1000 to $7500 per project for online advertising.

ONLINE ADVERTISING IS COSTS IN 2021

PlatformAverage CPCAverage CPM
Google Search Ads$2.32$38.40
Google Display Ads$0.67$3.12
Facebook Ads$1.35$8.60
Instagram Ads$3.56$8.96

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Agenices

Agenices of the New York Times TV Commercial For 99 Cents

New York Times TV Commercial For 99 Cents
Furman Roth Advertising, Inc.

Furman Roth Advertising, Inc. is a New York-based advertising agency that has been in business since 1937. The agency has a rich history of providing innovative and effective advertising solutions to...

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