What the Express TV commercial - The Way You Work It is about.

Title: Express TV Spot: 'The Way You Work It'

Intro:Express, known for its trendy and fashionable clothing, has released a captivating TV spot titled 'The Way You Work It.' This advertisement showcases Express's commitment to empowering individuals to express themselves through their personal style. With its catchy background music, stunning visuals, and a diverse cast, this TV spot invites viewers to embrace their individuality while radiating confidence and style.

Body:The TV spot opens with an upbeat soundtrack that sets the energetic tone for the commercial. The camera pans through a bustling cityscape, capturing people of different backgrounds and ages, all exuding style in their own unique way. The vibrant atmosphere reflects the diversity of Express customers and their distinct fashion choices.

The first scene presents a young professional walking confidently down a busy street, wearing a sleek blazer, tailored pants, and a statement accessory. As she struts along with self-assurance, the camera focuses on her emanating confidence, highlighting Express's emphasis on professional attire that makes a statement.

The next shot features a group of friends enjoying a casual day in the park. They are dressed in relaxed, yet stylish, denim jeans, paired with effortlessly chic tops. The laughter and camaraderie indicate that Express's fashion can be fun and versatile, suited for any occasion.

Cutting to a high-intensity gym, we see an athletic woman pushing her limits in a stylish, performance-driven outfit. Express's activewear collection is showcased, capturing the brand's dedication to combining fashion and functionality.

The TV spot then transitions to an elegant evening scene. A couple is attending a glamorous event, both dressed impeccably in formal wear that exudes confidence and sophistication. Express presents a range of exquisite options for those special occasions, catering to diverse tastes and preferences.

Throughout the commercial, Express emphasizes that the way one presents themselves through fashion is an expression of their unique personality. The brand's tagline, 'The Way You Work It,' resonates with viewers, inviting them to explore their personal style and be unapologetically themselves.

Conclusion:Express's TV spot, 'The Way You Work It,' delivers a powerful message about embracing personal style and the importance of self-expression. By showcasing individuals from various walks of life, the commercial highlights the brand's commitment to inclusivity and diversity. Express encourages viewers to find their own fashion niche and confidently embrace their individuality. This thought-provoking and visually stunning advertisement will undoubtedly inspire many to express themselves boldly and authentically through their wardrobe choices.

Express TV commercial - The Way You Work It produced for Express was first shown on television on August 30, 2017.