What the Chicos TV commercial - Say Hello to Spring 2016 is about.

Chico's is a popular clothing retailer that has been known for its stylish and comfortable clothing lines for women. In 2016, they released a new TV spot entitled "Say Hello to Spring 2016". The commercial featured various models showcasing the latest styles and designs that Chico's was offering for the upcoming season.

From the beginning of the TV spot, viewers are greeted with vibrant colors and lively music, setting the tone for the spring season. The models are shown in different settings and outfits, including beachwear, casual attire, and elegant dresses. The outfits are designed to be comfortable yet fashionable, with bright hues and floral patterns that are synonymous with spring.

As the commercial progresses, the models are seen enjoying various activities such as walking along the beach, shopping, and spending time with friends. This emphasizes the versatility of the outfits and how they can be incorporated into different aspects of everyday life.

Throughout the entirety of the TV spot, the phrase "Say Hello to Spring" is repeatedly used, reinforcing the brand's focus on the seasonal theme. The commercial concludes with the Chico's logo and the tagline "Fabulously Designed for Every Moment," further emphasizing the brand's focus on providing fashionable clothing that is suited for any occasion.

Overall, the Chico's TV spot "Say Hello to Spring 2016" successfully captured the essence of the season with its bright colors, floral patterns, and lively music. The commercial effectively showcased the brand's latest designs while emphasizing the versatility of their clothing line.

Chicos TV commercial - Say Hello to Spring 2016 produced for Chico's was first shown on television on March 13, 2016.