PepsiCo, Inc., commonly known as Pepsi, is a multinational food and beverage corporation headquartered in Purchase, New York. Founded in 1898 by Caleb Bradham, Pepsi has since become one of the world'...
Pepsi's TV spot, "The Sound Drop," featuring musical artists Alessia Cara and Khalid, is a vibrant and energetic commercial that captures the essence of Pepsi's brand. In this unique collaboration, the campaign brings together music, culture, and community to celebrate the power of sound and creativity.
The commercial begins with the two artists discussing how music has influenced their lives as we see shots of fans dancing and enjoying the music. Then, the music kicks in, featuring Alessia and Khalid performing their hit song "1-800-273-8255," and we see the two artists interact with fans and each other.
As the song plays, the commercial introduces Sway Calloway, a hip-hop journalist and radio personality. He interviews Alessia and Khalid about their creative processes and how they use music to express themselves. The commercial does an excellent job of showcasing the artists' personalities, with Alessia's bubbly spirit and Khalid's introspective nature shining through.
Overall, the TV spot does an excellent job of capturing the power and influence of music while also highlighting the positive impact that artists like Alessia Cara and Khalid have on their fans. By bringing them together with the Pepsi brand, the commercial shows how music and pop culture can inspire and bring people together.
Pepsi TV commercial - The Sound Drop: Alessia Cara & Khalid Feat. Sway Calloway produced for Pepsi was first shown on television on August 26, 2017.
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