Carvana television commercial 2022 - Building an Experience

What the Carvana TV commercial - Building an Experience is about.

Carvana, the online used car dealer, has recently released a new TV spot titled 'Building an Experience.' The commercial begins with a black and white scene of car dealership employees dragging out a "'67 Gold Camaro" out of a garage and onto the showroom floor. A voiceover informs us that we've been "buying cars the same way for over 75 years" and that it's time for something new.

The scene transitions to a colorful and lively Carvana dealership, where customers can choose from an endless inventory of pre-owned cars. The voiceover highlights the convenience of the Carvana shopping experience, with features like no-haggle pricing, home delivery, and a 7-day return policy.

The ad emphasizes the company's focus on the customer experience, demonstrating the various ways Carvana prioritizes the customer's needs. A couple is shown opening the door of a delivered car with excitement, a group of employees gives a tour of the "Car Vending Machine," and a father watches his son's reaction as their new car is lowered from the machine.

The commercial ends with a confident statement: "the new way to buy a car is finally here." The overall message is that Carvana is changing the game in the used car industry and providing a better, more enjoyable, and convenient buying process.

Overall, the 'Building an Experience' TV spot captures the spirit of Carvana's innovative approach to car buying. It showcases the company's focus on the customer experience and highlights their unique advantages over traditional dealerships. The ad is engaging, informative, and is sure to attract more customers to the online used car dealer.

Carvana TV commercial - Building an Experience produced for Carvana was first shown on television on September 11, 2022.